Episode Transcript
Speaker 0 00:00:00 We have hired a new copywriter, which is something that, again, I was looking, I knew that I needed for a long time. I've looked plenty of times ended up. Um, yeah. I now work with a copywriter. Who's the daughter of one of the Mavs. Um, so yeah, managed to, to find an awesome copywriter through maps as well. Uh, and that she's like, she works directly with the client, like she's jumping on a call with them doing an interview, then contact, like emailing them back and forth. Whereas before I was the middle man for, for everyone basically. Um, so that's like rescued a whole lot of my time. Uh, and it was also stuff that I just hated doing. And so I put it off and so things would get delayed because I'd be the bottleneck. Um, I've now got a developer who's starting at like 12 o'clock, uh, so midday my time.
Speaker 0 00:00:55 So in the Philippines that we actually hired through, um, through Mavs team accelerator and he's doing awesome. So he's like part-time, um, but he is, yeah, I'm on a time zone where I can actually, I, you know, if there is something urgent and it comes in at nine, o'clock like for them to wait three hours for him to start on it, um, is no issue rather than having to wait till five o'clock that day. Uh, that was something I always felt horrible about. And so, yeah, that's, he's also now because I'm creating, I've created like a process for like a basic wire frame, um, website for our niche. And so he's able to build websites really quickly cuz he starts from the wire frame and then just, um, after he gets the designs from our team, he can just use that, um, and just edit the, the wire frame in WordPress.
Speaker 0 00:01:57 Um, then yeah, I guess my team just gets a lot more direction from me, but, or more sort of like mentoring rather than direction. Like now my, I used to do the reconciliation and then I got, um, a finance assistant who helps do the reconciliation, but I was still doing a lot of it and checking lots of things, but he's now fully got that process down. So I don't even like our accounts are always reconciled he's to always reconcile. He sends out emails to the client with all of their time, um, the time for the, the care plans, uh, and a couple of other things. And so he's doing that automatically without me now. Um, he's so he's actually in the Philippines as well, this assistant and he's also helping with the SEO side of things. So my partner is also being really productizing the SEO side of the business mm-hmm <affirmative> uh, and yeah, things that things are just running without me, uh, a lot more than they ever were.
Speaker 1 00:03:04 If you have a vision for the agency you want to build, then we want to help you build it. Welcome to the agency hour podcast brought to you by agency Mavericks.
Speaker 2 00:03:13 All right. Welcome. Welcome ladies and gentlemen. Good morning. Good afternoon. Good evening. Wherever you are around the world. Welcome to another episode of the agency hour live here in the digital Mavericks Facebook group. Uh, this is a very special episode for me for a couple of reasons. One, uh, our guest, which I'll talked about in a moment just has an amazing story and I'm super happy that he's come on to share that story with us today. Um, it's literally the reason we all get outta bed every day is to create stories like this on whoop. There we go. I'm super excited about that. The second reason is if you were watching this, you would've noticed that my screen just went black and now I flicked back to the right camera. The second reason is this is the last episode of the agency hour that I'm recording from home, thankfully because we are a, a bees Dick close.
Speaker 2 00:04:01 If, uh, if you know what a bees Dick is, you'll know how small that is. We're a bees Dick close to actually turning on the lights. Why am I talking about B genitalia? First thing on a Thursday morning? And we are a bees Dick close to turning on the lights and the cameras and the microphones in our brand new studio office space. And next week I will be conducting the agency hour, live from our new home hall blue house, which is our new studio that we have created. And, uh, I'm super excited about that. So this is a very special episode. It's a little bit nostalgic for me. It's a little bit emotional. I must say going live at home is challenging when you've got two kids under five out in the main house. Um, my wife is amazing at keeping them quiet and uh, keeping me relatively uninterrupted, but also I'm gonna be a little bit sad because it means that I'm gonna be leaving the house a bit earlier on a Thursday morning to do the agency hour.
Speaker 2 00:04:52 And I don't get to hang out with those, uh, little rug rats and have breakfast and do all that kind of stuff. So, but I, yes, I'm super sorry about getting into the new space. All right, today, by the way, if you're watching this in the group, please let me know which country you are from so I can get, uh, you know, just an affirmative that the technology's working, that you can hear me and you can see me. And also we just like to know where people are tuning in from around the world and today on the, and by the way, if you are not watching this in the group, if you're just listening to this as a podcast, please come and join the digital Mavericks Facebook group and join in the fun. This is a live stream video into the group. Uh, we then extract the audio and turn it into a podcast.
Speaker 2 00:05:32 So if you're listening to this in your new welcome, thank you for tuning in, uh, come and join the digital Mavericks Facebook group and join in all the fun and watch the videos. All right, today, we are talking about the continuing our theme on from last week, talking about hiring team members. Of course we do have, uh, one of our brand new trainings is open and I think we're actually closing the doors in about 24 hours, I think to the team accelerator blueprint, which is a brand new training that we have just launched. People are enrolling in that program as we speak. And so we wanted to continue the conversation today because we, I know from my personal experience and from having thousands of conversations over the last 10 years with freelancers and agency owners, that there is a lot of fear around hiring team members.
Speaker 2 00:06:22 We're gonna unpack a little bit of that today with our guests who I'll introduce in a moment. And we're also gonna talk about what is on the other side of that fear. I can tell you, I'll tell you a, a quick, oh, max. I think it might be, I think it might be time max. I think it might be story time with uncle Troy. Again, if you're listening to this as a podcast, you just missed some great visuals on the screen. Uh, cast my mind back to 2007. I wanna say when I started out as a web designer and kind of ended up in business by accident, I was building websites for a few friends who were filmmakers in Melbourne and I was doing some voiceovers back then in the post production industry, I was doing voiceovers for commercials on television and radio. I came across a couple of studios at became friends with the owners of those studios.
Speaker 2 00:07:12 They said, oh, you build websites. I'm like, well, you know, I'm not sure yet. I'm, I'm experimenting with flash and, uh, dream Weber. And they said, can you build me a website? I said, well, I don't know. I'll try. And then they started offering to pay me to build them a real website. And then I kind of was like, all right, well, I've gotta figure this out. And pretty soon after that I met, uh, my girlfriend who is now my beautiful wife and the mother of our two beautiful children, Amy and I also met Amy's godmother, Chrissy, violet, big shout out, by the way, if Chrissy violet ever watches this video, you have no idea the influence that you have had on my life. Chrissy. I love you to bit, she's an absolute force of nature, Chrissy, violet. And we went out for lunch one day in Sydney, we flew up to visit Chrissy and we went out for lunch and we sat in this little cafe that had this little kind of deck out the back that sat over the water over this little kind of Harbor.
Speaker 2 00:08:08 And she, we were talking about, she was a business owner and we were talking about my, my new business, my freelance web design business. And she was saying, well, you've gotta hire someone to help you. You can't do it all yourself. And I was like, I'm not, I don't wanna, I'm not gonna, what are you talking about? You're a lunatic. I'm not gonna hire anyone. That's craziness. That's stupid talk. I don't want that responsibility. I don't wanna have to answer someone's questions. I don't wanna have to nurse someone through them having a bad day. I don't wanna have to have the responsibility of paying them and feeding them and you know, making enough money to feed them and not go broke. That's just stupid talk. I don't wanna do that. I just wanna sit behind my computer and play with WordPress for the rest of my life and hopefully earn enough not to live in a caravan.
Speaker 2 00:08:49 That was pretty much my level of ambition at that point. And Chrissy said to me, listen, son, let me tell you something, go and put up some posters at the local university, hire some interns, get some help. Otherwise you will, you will burn out and you will never get off the treadmill. And it's a horrible experience. And of course, I didn't listen to her until a couple of years later when I started, uh, delegating things to other people, we started by outsourcing some work, uh, to developers elsewhere. I then, uh, and then we, I started to build an agency. I hired my wife as a bookkeeper and taught her how to do the books. And I've made so many mistakes along the way. And every time I've hired someone up until probably the last five years, uh, every time I hired someone back in those early days, it was terrifying because I, it wasn't because I thought they were gonna be terrible.
Speaker 2 00:09:44 It was because I didn't know what I was doing. I had no process for hiring them and managing them. And I didn't want them to ask me a hundred questions a day. I just wanted 'em to get on with it and produce amazing outcomes. So we've learned a lot over the last, you know, 15 years of hiring and managing. And I just wanna, I just want everyone to know it's okay to be absolutely terrified of hiring someone. It's perfectly normal to feel that way. If you, in fact, if you are not ne if you are just starting out and you are not a little bit nervous and a little bit scared about hiring your first or next team member, then you are doing it wrong. You should be a little bit scared, right. And in fact, it's that fear that you can harness as energy that will propel you forward to make the decision.
Speaker 2 00:10:27 Yeah. So I just wanted to normalize that for everyone and let you know, it's okay to be a little bit scared. We totally get it. In fact, a lot of the feedback and a lot of the questions we've had from people who are joining team accelerator blueprint have been emailing us saying, oh, this looks great, but I'm just really scared. I, you know, I, I'm not really sure I wanna do this. And if I had this training that we've put out 15 years ago, if I could access this training back then it would've made my life way easier because it literally is a step by step process. Having said, all of that, what I would like to do now is introduce you to one of our Mavericks club members who, and I'll let him tell the story, but he has, I don't even know how long he's been in Maverick's club. Now he'll tell us, but it has been an absolute transformation since this gentleman joined Maverick's club. And when he joined, he had a pretty big motivation for wanting to make change in his business. And I'm gonna let him tell us all about that. Ladies and gentlemen, please welcome to the agency hour all the way from New Zealand across the ditch. Carl few. Hey Carl, welcome to the show.
Speaker 0 00:11:32 Hey mate. How are you?
Speaker 2 00:11:34 I'm fantastic. I'm all the better for having you here. Thank you so much for joining us and for sharing your story for those that don't know anything about you, who are you, where are you in the world? What do you do and why are you here?
Speaker 0 00:11:46 Hey, um, so I'm Carl, th I've got a, a little agency called static shift. Um, and we build web websites and do SEO, um, used to be for anyone and everyone. And more recently, we are focusing on, on coaches and course creators, and really starting to build up, you know, productized services around that, um, to help people sell more of their courses and, and high ticket services. Mm. Um, so yeah, I, most of our clients are in Australia cuz until recently I, I was living in Australia. Um, but I've yeah. Moved back across the ditch, um, to be closer to family as I've now just started my own family.
Speaker 2 00:12:30 Woo. Yeah. And how old is your little one now?
Speaker 0 00:12:35 Uh, four weeks. Oh three, four weeks. Three in a bit weeks.
Speaker 2 00:12:39 So three in a bit weeks freshly baked outta the oven. It's fantastic. And what yeah, you had a little girl. Is that right?
Speaker 0 00:12:45 Yeah. Little girl Lily.
Speaker 2 00:12:47 Lily. Fantastic. And how are Lily and mom doing?
Speaker 0 00:12:51 Um, they're doing really well, not enough sleep. Of course. Uh, I think that <laugh> was to be expected. We had a pretty rough start the first couple of weeks. Um, but I was lucky enough to be able to take those two weeks off completely. Um, and wow. Yeah, cuz she ended up in sort of special care at home. So we had to yeah. Have her on a really tight feeding schedule and um yep. Yeah. We were running on about two hours sleep, but yep. Yeah. Luckily the business kept going while I, I was away and the last two yeah. Week and a half things have, have got to what I sort of imagine is normal for having a newborn.
Speaker 2 00:13:31 Yeah, yeah, yeah. And then that'll change tomorrow and then it'll change next week. <laugh> um, oh dude, I'm almost in tears. Like I, and I don't, I'm not saying this to, you know, for any other reason other than it's absolutely true. Like I just calm my mind back to when we had Oscar, our first it is just such a bubble. You just live in this tiny little bubble with this beautiful, beautiful little newborn and it just blows your mind and it, and there are just so many moments and those moments continue. Um, and it's an incredible experience now when, so congratulations well done. Uh, congratulations on becoming a dad and I'm glad everyone's doing well. Um, let's just cast your mind back to, I don't know. When did you join Maverick's club and why, how, how did that even happen? How did you come to the, like, how did you discover us and how did you go actually, you know, this is something that I think I wanna do.
Speaker 0 00:14:25 Um, so I think it was November. I could be wrong, but around about then, uh, and basically I'd been running on the treadmill for quite some time. Um, I went through some good growth a few years ago and then I kind of just got stuck in the doing and I mean, I did a couple of, um, business courses with like some pretty high profile coaches and that was just really kind of general advice. I know it was great advice, but I struggled to adapt some of the concepts to our industry and the challenges there. And so that finished up after a year of, of being in that. Uh, and then obviously we had some major, um, changes coming forward. So the baby on the way, and I just went like, I, I need to make big changes because basically like I'm lucky to have a, a, an amazing relationship with my partner, Lisa.
Speaker 0 00:15:24 Um, and we, the only thing that sort of ever goes wrong in our relationship has been the business. Um, and that's just, just the long nights, uh, and the, the stress that's comes from that. And I guess like for that whole sort of last few years of, of being together and she actually started working in the business with me and she's an amazing part of the team. Um, but it was cons. I was trying constantly trying to convince her and myself that there was a light at the end of the tunnel, but things just kind of would go forwards and they'd go backwards. Um, and revenue was going up, but time, like not kind a not very fast. And it, the big thing was just the time freedom, like for revenue to go up, I was spending more time in the business and I just couldn't seem to break that cycle.
Speaker 0 00:16:20 And I just, I knew there was a way out, but, and I wasn't gonna give up, but there started to be sort of a couple of times where like she was going, you know, is how we actually gonna ever have a life after, you know, after five o'clock, um, during the week. And I keep saying, yes, we are. And keep, like I said, trying to convince her and convince myself mm-hmm <affirmative> it was part of me that was going like, is, is it just impossible to do this with our sort of agency? Um, and so, yeah, I knew that I needed a coach that had experience with agencies that had some like really, you know, things that I could more easily adapt to my business because they a lot more relevant rather than more generalized advice. Um, and so, yeah, I had actually been following you guys for maybe four, maybe five or six years.
Speaker 0 00:17:18 It could be, I don't know. It was quite a while ago. I first sort of heard about you and just kind of dropped in every now and then, and read some of your content or listened to a podcast. Um, and yeah, then I sort of started looking around and just thought, um, yeah, who, when I was looking for a coach that actually knew agencies, I thought of you guys straight away and jumped on your website, uh, and just said, yeah, had a bit of a look around, jumped in the Facebook group and just, yeah, something just felt right. And I just had a feeling that this was the, the next step for me. And I was looking at like whether to do the blueprint course or something. And then I just, I think I messaged, I can't remember who I spoke to. Um, but I was messaging back and forth with someone on Facebook and I just went all right. I'm at the point where I know that you guys are the right, um, right team for me now, I just wanted to know what you guys thought was, was the, the right path for me. And then yeah. Jumped on a call and yeah, next thing you know, I'm Mavericks and things are, are changing.
Speaker 2 00:18:29 This is super interesting. Before we talk about the transformation that's happened, I wanna just cast people's memory back to, uh, a few. I can't remember what episode number it was. Someone will find this out and put it in the show notes. I think I hope, um, a few weeks ago we talked about the four truths, the four things that somebody needs to agree to, or the four truths that somebody needs to believe in order to buy from you. And Carl has just laid them out in a really organic way. And without, I didn't set him up for this, but the four truths are that the prospect needs to agree that they have a problem.
Speaker 2 00:19:05 Uh, and that, that problem is worth solving now that they can't do it themselves and that you are the right person to help them. And if you listen to what Karl just said, he had already made that decision. He'd already, he was already believing those fourth truths before he reached out to us. So then it was just a conversation about, okay, well, where do I start? What's the next step? And, uh, what do we do from there? Uh, so there you go. Michelle has just dropped that link, uh, near the, near the video there in the Facebook group, uh, how the four truths can take someone from stranger to client. Now, Carl, wasn't exactly a stranger he'd been stalking us for about five years and consuming our content, which is another, uh, proof that content putting out great, free, helpful content, nurtures people, and builds a lot of trust. Uh, awesome. So what did your team look like when you joined Maverick's club and what was your role in the business? What were you spending your time doing?
Speaker 0 00:19:58 Um, so I had an SEO manager, two assistants, um, a couple of developers and a copywriter. Um, but what I found was that like one, the copywriter, she was doing the copy, I was reading it, doing a lot of feedback, often just ending up, making changes myself. Um, and I knew ideal, but I just, yeah, couldn't, didn't have the time to look for a new copywriter or anything. Um, and then, yeah, I guess like the developers, again, like I had developers are on a very different time zone, so they were sort of starting at like four o'clock, five o'clock, uh, in my afternoon when I should have been finishing up mm-hmm <affirmative> so I had a team, but things just weren't really working the way they should be. And like I said, like I knew there was issues with that, but I just didn't have the, the time I was scared of like hiring new people. Um, and yeah, it was just things just weren't clicking. Right.
Speaker 2 00:21:11 What, what was the, what was the fear about hiring new people? Just talk, talk me through that. Like what, you know, when, before you make a big decision like this, you kind of put yourself into the future and say, alright, well, if I hire someone, this is what's gonna happen. Just play that scenario out for me. What were you imagining? And what was that fear that was holding you back? And obviously, I know you've talked about time because you were also really busy, so you couldn't carve out the time to, to recruit and hire someone, but what, what was holding you back from making those changes?
Speaker 0 00:21:41 Yeah, that's, that's exactly what it was for me. The biggest fear was, um, time having to then train them and spend that time with them. And I was just going, like, I just had so much on my plate and I just had no space for chatting to anyone else, um, on a regular basis, let alone, you know, putting the time in to train them and make sure that I'm training them. Right. Uh, and as well as just the, the process of, you know, looking for someone was gonna take up time. Like I knew that it was needed and I, I wasn't worried about the costs and things like that. It was just that time thing.
Speaker 2 00:22:21 Mm-hmm um, because you were nervous that you would hire someone and they wouldn't be able to deliver to your expectation and to your standard. And then, then you would have to spend more time fixing their work and training them up. And you didn't have that time because you're already working nights. And so, so like, how does that, how do you break that circuit?
Speaker 0 00:22:40 Yeah. That's yeah, that was exactly the, exactly the issue, the sort of things that were going on in my head
Speaker 2 00:22:48 And of full transparency here. When you first joined Maverick's club, the first four weeks were, were pretty bumpy, right? It wasn't all rainbows and unicorns. It's not like you, it's not like this hap, this is true for anyone. It's not like you join Maverick's club or any program like this. And all of a sudden the clouds part and everything is, you know, awesome. And there's rainbows and unicorns, and you're surrounded by a thousand virgins and you're living in paradise. And everything's great within a couple of days that doesn't happen. Right. A lot, a lot of people think that that just by buying the, the StairMaster and putting it in the corner, that you're just gonna get fit and lose weight and look like, you know, Arnold Schneer, you have to do the work. So the first four weeks, when you joined Maverick club, I remember were pretty bumpy and you reached out to me and said, Hey, I'm not sure what I should be doing next. Can we have a conversation? Can you walk me through what you were feeling at that point?
Speaker 0 00:23:38 Yeah, I guess it was just that overwhelm of like, okay, I know a lot of things needed to change. Um, and think like your, the agency GPS scorecard or something like that, that I'd done and sort of realized like, okay, there's a lot of areas that I'm really lacking in. And that's like, it was really good to have that cause I went, okay, these are the things that I need to improve. And, um, and how I can sort of get to being a, a good agency, um, that yeah. Was sort of doing all of the things. Right. Um, but then you start to get in there and then, you know, I was still in there doing a lot of work. Um, and like I said, like I was already so busy, so then it was kind of adding these calls each week. Um, and then just going, all right, what do I focus on first mm-hmm <affirmative> and then we had a chat.
Speaker 0 00:24:34 Um, and you mentioned a couple of things about getting time back, like just the fact of actually just blocking out my calendar for, to do certain things and then just making a, you know, a finished time and just going all right. That's when my finished time is, and I kind of got off that call and went, okay. Yeah, it sounds good in theory. Um, but I don't know if I can make that happen. Like it's just, doesn't there just never seems to be time. Like I'm always just working late, but then that realization of something that, that you said of just that, like, if you always have that, know that you've got that time, like I might go, okay, I've tried in the past, I'm gonna finish at six o'clock, but then really I know inside my head that, oh, you know, if I keep going that that's fine.
Speaker 0 00:25:24 Like I can work till 11 o'clock. That's what I usually do. Mm-hmm <affirmative> instead of being like, okay, this is a, a hard stop. And then I guess you just, I just naturally would get, get to six o'clock and I'll be like, oh yeah, but I want us to do this, this and this today. And then I'll just keep going. Mm-hmm <affirmative> then I started turning it around to being like, okay, well I'm stopping at that time. So if that's not done, then yeah, I'm shit outta luck. That's that's tomorrow's job. And you start working a lot faster when you go, okay, this actually has to be done by this cutoff mm-hmm <affirmative>. Um, so that, that really helped, but also understanding the importance of, I guess, like my brain, cause I I've been done the business for over 10 years now might be 11, possibly almost 12.
Speaker 0 00:26:12 And it became just a, a job, uh, a job where I worked stupidly long hours and I was doing 60, 70 hours a week at times. Uh, and so I just got into the habit of, of working late and that was something that I just had to break mm-hmm <affirmative> um, that changed when I met my partner and then I kind of went, okay, well, I can't work that late anymore, but I was still then working till 10 o'clock. Um, so, you know, that was an improvement from midnight <laugh> um, but yeah, I guess I can't remember where I was going with that, but,
Speaker 2 00:26:47 So what, so what shifted, because, so I can tell you that, uh, having been through this journey myself, you say, well, I'll finish at five. And then at seven 30 you realize you haven't eaten dinner. And then at nine 30 you realize you haven't showered for a couple of days and you're just working. And you're just totally in that zone, convincing yourself that you're being productive. I had a buddy of mine reach out to me once and said, oh, we've had, uh, the second babies on the way, you know, the, the, the, the eldest is now three and a half second baby's coming, I'm working Saturday mornings. My wife has kind of given me a bit of grief going like, is this how it's always gonna be? Like, why are you working Saturday mornings? I keep saying to her, I'm just working harder now. So I don't have to work these hours later.
Speaker 2 00:27:30 And I said, well, hang on a second. You know that you're kidding yourself. Because whatever time you allocate to work, you will fill with work. So if you allocate less time to work, you will work less. If you stick to that allocation, Mike MCOW, which talks about this in profit first, this is the whole premise of profit. First is he watched an infomercial one night about weight loss. And he was in a really dark place in his life. He's talked about this publicly. He'd, you know, lost all his money. And he was sitting and watching this infomercial late at night, not sleeping, not looking after himself, had insomnia watching this infomercial. And the, and the guy basically says, if you fill your plate, you'll eat it. So the way to eat less is just to serve dinner on a smaller plate. And something clicked in, in Mike, Michael witch's brain.
Speaker 2 00:28:20 He, he was like, oh, so if you, if you spend as much money as you make, then you'll always spend as much as you make. So if you allocate less to spend and you allocate some to profit first, then you'll spend what you've allocated to spend. So if you work the time that you've allocated to work, if you allocate less time, you'll work less. And what that means is that you, you end up working smarter and being more productive because you reprioritize your tasks and you only work on the stuff that you know is important. And this happened to me when Oscar was born, he wasn't a great sleeper and we did everything wrong by the way, because we were new parents and there is no textbook by the way, for being a new parent, just wanna let everyone out there know who hasn't got kids.
Speaker 2 00:29:05 When you do have kids, there is no textbook. Actually there is, there's about three and a half thousand of them, and they all have differing advice. And our job is to figure out what works for us. So max, who's becoming a parent in September, read everything and ignore it all and just figure it out yourself. Oscar didn't sleep very well. So we had, I had him in a bassinet next to me while I was working from home. And I knew that he would sleep for about 45 minutes. So I'd put him down in his room and then I'd wheel the
Speaker 3 00:29:31 Bassinet out into the bright lounge room and put him next to me while he slept.
Speaker 2 00:29:34 Right. So I could keep an eye on him. And I was like, right. Are you asleep? Yes, yes. Go. And I knew I had 45 minutes to get shit done. And then he would wake up. And as soon as he woke up, I couldn't work. So it's amazing when you look at your to-do list, by the way, I don't have a to-do list anymore, which is a whole other conversation. Uh, it's amazing when you have a to-do list and you've got 45 minutes to work before a newborn starts screaming at you. How you look through your to-do list and go, well, all of that's fluff. I don't need to do any of that. I'm just gonna do that one thing there, cuz that's the big domino that knocks over the little ones, right. Actually allocating less time to work and then sticking to it means that you will fill that time with work.
Speaker 2 00:30:14 But if you allocate until midnight to work, you will fill that time with work. You just won't be very productive and you won't be working on very important things. You'll just be fluffing about. So how I'm curious, Carl, had you done this in the past? You'd said, well, I'm gonna finish at six, but you didn't take it seriously. And you didn't honor that commitment to yourself. Was it just the fact that you had a baby coming down the pipeline or was it that I, you know, gently kicked your ass and played drill Sergeant? Or was it that Pete Perry started screaming at you in slack? Or what was it that made you go, okay. I'm actually gonna finish at five o'clock today.
Speaker 0 00:30:48 Uh, it was a combination of all. So yeah, I guess there was that the big thing, like one of my partner's biggest fears and mine as well was that the baby would come and I'd still be working long hours. And I wouldn't, I wouldn't be able to be there as the father that I wanna be. And that's like really important to me. Like that's obviously mm-hmm, <affirmative> my priority in life and that's why I got, I sort of reached out to you guys cuz I just went, look, I'm having a baby and I need to be there and yeah, I need to, to be present, not just there. Um, and my partner needs me to be there and that was like, yeah, the, the driving force. But then there were just yeah, little things that you, you know, gentle nudges that you said. And I mean, you mentioned that you'd kind of gone through the same issues and stuff like, um, and I think it was as well.
Speaker 0 00:31:42 One thing that I kind of realized was that in the past I'd gone. Okay. I'll set till six o'clock as, as my finished time, but then I'd just keep creeping up. Um, and then all of a sudden, like just straight away, I'm back to, to square one. But this time I went like understanding that I know that things aren't gonna improve. Like unless I just stick to it, it's not gonna improve straight away. It's not gonna be like, okay, I'm finishing at six o'clock tonight. So I know I'm gonna get everything done. It was more creating that habit. And then over time my subconscious would actually know that I am really finishing at this time and there wouldn't be the little subconscious going, oh yeah, right. I've got, we've got all the time in the world. So that's like, that's something that I really like to work on as well as the, you know, um, being mindful and, and figuring out how the subconscious works and, and habits and things like that. Um, and so yeah, there was just a combination of lots of different factors, but yeah, there was that, that key driving force of having a baby coming that really kicked my ass into gear.
Speaker 2 00:32:49 Totally love it. Now, also, when we first met, I think from memory, you were doing a lot of work on care plans for clients, is that right? Is, is my memory serving me correctly?
Speaker 0 00:33:00 Yeah. Yep. So I guess, yeah, we, we've got a bunch of clients on care plans. Um, and I do a lot, like we've got, have had developers, but often I was being dragged in because the, if there was something urgent, like I said, the developers weren't starting till five. O'clock my time. So I was getting in there and doing things, um, during the day, if it was urgent. And there's also because I was working with such a wide variety of websites, it was really difficult to train a developer or, you know, any team member on how to, you know, to deal with all of them. Mm-hmm <affirmative>. And so that's something that's really, um, clipped, which I'm not sure to go into that now, but, um, about sort of nicheing uh, is that's been a massive transformation that I've started making over the last six months.
Speaker 2 00:33:56 Yeah, I do wanna talk about that and also wanna talk about what changed with your team since joining Mavericks, but before we do the team, let's talk about the nicheing thing. So you, because you were, I remember when we first spoke, you were very, uh, attracted to the online course creators and coaches, and, but you, you, you were kind of pretty clear about the fact that you didn't wanna work with newbie coaches who were just starting out, that you wanted to work with established, uh, businesses. So talk us through how you've made the transition from being a general workshop open to anyone to now just focusing on who your core customer is.
Speaker 0 00:34:33 Yeah. So yeah, I guess the, the thing that I really realized after chatting to you and doing some, uh, things in Mavericks was I always looked at, at needing, I knew it was something I needed to do. Um, but a lot of it was around the like marketing and I went like, if you've got a niche, you can, you know, you can mark it easier cause you've got a more defined market, but I was getting leads, um, from a, a business coach. I was getting enough referrals to keep me going. Um, I was yeah, putting, turning away clients at times. Um, so it wasn't that wasn't as much of an urgent issue for me. But what I started to realize was that like productized services were the way to go. And when I started to like look at all of my different clients and eCommerce websites and all sorts of other really custom websites, and I just went, I can't make a productized service that suits all of them and like, I'd have to make so many different productized services.
Speaker 0 00:35:36 So that was when it really started to click of like the other major benefit of, uh, choosing a niche and really going all in on that. And so that's when I started to, yeah, just hone in on that. I found, I had like a bunch of clients recently that were coaches and course creators and I was starting to get them referred to me from my business coach. Um, and I enjoyed working with them. Um, I found that a lot of the people like they were, they valued my time. They valued my advice. Uh, and I was able to create, I didn't have to create a really custom website like with, you know, um, eCommerce website. So I was building eCommerce websites that had all these custom features and functionality. And it just meant that as well, like when it came to the care plan I was having to, to look after that stuff because it was kind of, you know, uh, because my developer, wasn't doing it on 10 other websites.
Speaker 0 00:36:37 He wasn't really invested in learning about it. Whereas now, like I'm focusing on the, the coaching, uh, coaches and course creators. And I'm like, everything that I'm learning is targeted towards that every product I'm developing is targeted towards them. And so then I can actually create a process for them, um, that then I can train the team on. And that's been one of the biggest things that's changed since joining you, like everything that I do now, like I'm turning away clients that aren't a good fit. Um, I turned away like a minimum $25,000 project that I'd done a bit of discovery with. And she was keen as to, to go with me. She was basically like, just whatever you're charging, I'll pay it, but then I've gone and got went, okay. I need to take this seriously. She's not in the niche. It was a custom eCommerce website.
Speaker 0 00:37:33 And I knew that I wasn't gonna have to create a website like that for anybody else. Um, and so yeah, I turned her away and just said, look, I'm really sorry. I know we've just spent like, we've done three calls, uh, to really dig into our website. But I said, look, I've got a baby on the way, which gave me a good out mm-hmm <affirmative>. And I said like, I know that this is going to just take a lot of my work, but I'll introduce you to a couple of other agencies. So I reached out and, and MAs and, um, got like three other, three other potential people, uh, that, that would be perfect for the job that wanted the job that would do probably a better job than me because that's the kind of work that they regularly do. And so I connected her with them and she was, she was like disappointed, but stoked that I was still, I wasn't just leaving a, um, high and dry, like I was then giving her good options. Um, and so, yeah, that's, that's been a big shift. Is that like everything that I do that I take on, if it is really custom, then that's all good. If it's something that I know will be useful for other clients, um, that, you know, coaches and course creators, but if it's something I'm only gonna do once and it's custom, then I'm, I'm out.
Speaker 2 00:38:52 Yeah. Fantastic. Love it. And I just wanna, and without, I don't need to share revenue numbers or anything here, but I just want everyone listening to understand that since you've made this decision, I know you've been posting in our ring, the bell channel in Maverick's club, you've had your best months ever, right? Yeah. In terms of like, just focusing on who you serve and serving them better than anyone else the work is coming in, things are growing. What's happened with your te sorry. I just wanna, because the problem with nicheing that everyone has is that is managing their own FOMO. Well, if I just, if I'm gonna focus on online course creators, what if there's not enough of them in the world for me to grow a business? And what about all those accountants that I know I can actually help? And what about the, the physio down the road who needs a new website?
Speaker 2 00:39:35 And I know I could do a great job for them. And then all of a sudden you stretch too thin. You're trying to be everyone that you're trying to be everything to everyone all the time. And you, for those who live in Australia, you'll know what I mean. When I say you end up looking like channel 10 on TV, right. Which by the way, nobody watches anymore because they dunno who they are. They're trying to please everyone. And no one watches it because, because it doesn't resonate with anyone. Right. Um, so the, the FOMO is real, but if you can manage it and just double down your efforts on who you serve and who you are best positioned to serve and just keep serving them. Then on the other side of that FOMO, you end up in a position where you are able to streamline your processes. You're able to delegate things to your team. You're able to train your team, how to do things, because we're gonna be doing this over and over again, because we're not building eCommerce sites anymore. Right. We're focusing on our perfect customer because that's who we help. What's happened with your team since you joined Maverick. How, how different is your team now to how it was, you know, seven, eight months ago when you first joined?
Speaker 0 00:40:37 Um, yeah, very different. There's we don't have a lot of new people or anything, but I guess the way that they're working is different again, cuz they've got a lot more like process to follow now, but we have hired a new copywriter, which is something that, again, I was looking, I knew that I needed for a long time. I've looked plenty of times ended up, um, yeah, I've work with a copywriter. Who's the daughter of one of the Mavs. Um, so yeah, managed to, to find an awesome copywriter through Mavs as well. Uh, and that she's like, she works directly with the client, like she's jumping on a call with them doing an interview, then contact like emailing them back and forth. Whereas before I was the middle man for, for everyone basically. Um, so that's like rescued a whole lot of my time. Uh, and it was also stuff that I just hated doing.
Speaker 0 00:41:34 And so I put it off and so things would get delayed because I'd be the bottleneck. Um, I've now got a developer who's starting at like 12 o'clock, uh, so midday my time. So in the Philippines that we actually hired through, um, through Mavs team accelerator and he's doing awesome. So he's like part time. Um, but he is, yeah, I'm on a time zone where I can actually, I, you know, if there is something urgent and it comes in at nine, o'clock like for them to wait three hours for him to start on it, um, there's no issue rather than having to wait till five o'clock that day. Uh, that was something I always felt horrible about. And so, yeah, that's, he is also now because I'm creating, I've created like a process for like a basic wire frame, um, website for our niche. And so he's able to build websites really quickly cuz he starts from the wire frame and then just, um, after he gets the designs from our team, he can just use that, um, and just edit the, the wire frame in WordPress.
Speaker 0 00:42:47 Um, then yeah, I guess my team just gets a lot more direction from me, but, or more sort of like mentoring rather than direction. Like now my, I used to do the reconciliation and then I got, um, a finance assistant who helped do the reconciliation, but I was still doing a lot of it and checking lots of things, but he's now fully got that process down. So I don't even like our accounts are always reconciled. He sends out emails to the client with all of their time, um, the time for the, the care plans, uh, and a couple of other things. And so he's doing that automatically without me now. Um, he's so he's actually in the Philippines as well, this assistant and he's also helping with the SEO side of things. So my partner is also been really productizing the SEO side of the business mm-hmm <affirmative> uh, and yeah, things that things are just running without me, uh, a lot more than they ever were and like it's, it used to be, it used to be me just checking everything.
Speaker 0 00:43:59 Like I would delegate tasks. Well I would assign tasks. I wouldn't delegate them because the responsibilities were always on me. The decision making was always on me. Yeah. And so that was always like, they would go, okay, I'll get it 60% done. And then Carl will do the last 40% and they knew that I would do that. That's it. And that's what they, they just got used to that. So that's what they did. And then I wondered, you know, why can't anyone just do the whole thing, but it's I wasn't giving them the responsibility cuz I was always stepping in and getting my little boost of ego for, for saving the day and delivering that final blow. Yep. So yeah. Um, that's, that's a big thing. That's that's changed. Like my team has way more autonomy, which is way better for them. They don't have to totally. Oh no. Is this gonna be okay for Carl or is he gonna jump in and make 10 changes and
Speaker 2 00:44:56 Right on,
Speaker 2 00:44:58 Yeah. Yep. I, um, had a marketing manager once worked with us who, uh, eventually resigned, which was the right decision for everyone, by the way. Um, and during his exit interview, he said, one of the things that's most frustrating is that you, you kind of fly in at the last minute and try and save projects. And he said, you just get in my way. And I just can't do my job. And that was a, that was a eyeopener for me. It was like, oh wow. I really had to look at myself and my own behavior and, and a mentor once said to me, when a team member comes to him and says, um, I have a, a problem. The first thing he says is great. Do you have at least two solutions to this problem that we can talk about? And if they say no, he says go away and come back when you've got the problem.
Speaker 2 00:45:44 But at least two solutions, he said, most of the time they don't come back cause they go away and they figure it out. But if they do, and I was like, really? He's like, yeah, try it. I'm like, wow. Okay. True. It works. If they do come back with the two potential solutions, he listens to them, I'll say here's the problem. Okay. Here's solution a yeah. Here's solution B. Yeah. And then he says, what do you think we should do? And they nine times outta 10 say the same thing that he would say, they say, oh, well I think we should do a, and he's like, awesome, go do it. And he said, if you take on their problem and try and fix it for them, you will find that they all leave the office at five o'clock and you are still working till eight o'clock every night, doing everyone else's work.
Speaker 2 00:46:24 Right. You enable that behavior. And also it's not good for them because they're not taking any personal responsibility and they're not learning and they're not developing. Right. People want ownership over their role and their contribution. People want to know their making a meaningful contribution to the team. And if you keep tidying the teenager's bedroom, the teenager's never gonna learn to tidy their own bedroom. And they're never gonna feel proud of the work they've done because that always comes in and tidy his bedroom up at the end of the weekend. And you're just enabling that, that behavior. Um, how, what are you spending your most of your time doing now in the agency compared to where you were seven or eight months ago?
Speaker 0 00:47:08 Um, at the moment, probably most of my time, a lot of my time is spent on training. I'm doing a lot of training at the moment to just up my skills, uh, and coaching like for the, the coaches and course creators and putting together like, um, products. So I've yeah. Spending a lot of time on product development and, you know, improving our like website wire frame, creating new like wire frames for different pages and funnels and things like that. Um, and yeah, even just things like, um, you know, the like fire starters and stuff that you talk about in Mavericks mm-hmm <affirmative> um, so I've been building, you know, creating new like audits. Um, so yeah, just things like that. I've been spending a lot of time on, which is something that I've always wanted to spend more time on. Like that's just sort of stuff that I enjoy.
Speaker 0 00:48:03 I don't enjoy the like constantly delivering stuff I like coming up with with solutions. Um, but yeah, I got stuck in the like coming up with solutions to mundane problems. Um, you know, clients' websites, just like technical issues, which I I've never enjoyed. Um, but it did give me that, like I said, you know, that boost when I did solve it, I, I went, oh yeah, awesome. Like I've saved the day, but it was just a very superficial, short term boost. Um, whereas this is the stuff that I've always liked. Like I did a business degree. Um, and I mean, everything I learned in that business degree was theory. And I quickly learned that theory doesn't really, um, grow a business. Yeah. But I was always interested in the, the growing of the business, but I just got stuck in the doing. And so yeah, now I'm doing a lot more on the business work. Um, and don't get me wrong. I'm still in there doing, um, more than I want to be doing of the actual task work. Mm-hmm <affirmative> especially project management is my next hire that I need to make cuz I'm still managing the projects. Um, but yeah, I I'm doing just, yeah, lot more work on the product development. I guess that's probably the biggest place I've been putting my time.
Speaker 2 00:49:23 Love it. Um, that dude, that's exactly where I'm moving to. I'm moving to more product development in our business, excuse me, cuz that's my sweet spot. That's where I have the most fun. That's where I do my best work. That's where I add the most value to the company and to our clients. Um, biggest, what was the biggest, your biggest takeaway or your biggest learning moment from going through our team accelerated process, full transparency, we, uh, helped recruit a team member for Carl. We will continue to do that because he's in Maverick's club. That's part of our done for you process, but it's the same process that we have packaged up into a training in the team accelerated blueprint, which is open at the moment and people are enrolling in that training as we speak. What was your biggest learning moment through that process? Carl?
Speaker 0 00:50:05 Um, I guess it just having a, more of a, a process for, um, giving the candidates for like interviewing the candidates and choosing the, the candidates, um, by I guess like, you know, figuring out first of all, that they're a good culture fit, which is really important cuz that's something that I really have been focused on, uh, is developing, just improving our team culture. It's not always easy with being online only. Um, and, but that's something that's improved a shitload, um, over the last six months just with having regular team meetings and uh, getting to know each other better. But yeah. So I guess doing that culture interview first, then going to, I think it was like next was the, the competencies then sort of making sure like, okay, can they do all the things that we need them to do? Uh, and I'm having a blank on the, the third interview, but having that process yeah.
Speaker 0 00:51:07 Commitment. So having that process, um, that we could follow was just made things a lot easier. And I know now, like I could, I mean, you guys obviously sourced, um, the, the team members for me as well, which, which made things even easier, but I know that I'd be able to take that process now and I could jump on Upwork or something. Um, yeah, which I've done a lot of hiring on Upwork in the past, but I could jump on there and know that I'm gonna get a much better, um, end result. And I'm gonna feel confident going into each of those interviews, not just going dumping on the interview and kind of winging it process to follow, to actually make sure I end up with the, the best candidate. Yeah. And it's, it's funny that the, the candidate that I first thought was gonna be the like that I wasn't gonna end up with ended up being the one that I did because I trusted that process and I kept following through and I didn't just go on my, um, my first like the, on the first chat because mm-hmm <affirmative>, he was, it turned out, which I kind of gathered as well that he was, he was really shy, which, um, so I guess there was that like the culture fit when, when I was first going through that interview, I was a little bit worried because he was quite quiet.
Speaker 0 00:52:26 He didn't talk a lot, um, that maybe he won't be the, the best culture fit cuz I, you know, trying to create a team that talks to each other, but then I went well. Yeah, but does like not everyone has to be a talker mm-hmm <affirmative> and most it's gonna be hard to find a developer that's a, a good talker and a good developer. I did one of the guys that was a really good talker. He, when we got to the competency stuff, I started to see some cracks and go, okay, he's not as skilled as he says he is. Um, whereas this guy was a lot more like was quiet and humble. And then I started to figure out that actually he's, he's got a, a really good developer brain. Um, and yeah, I mean he jumped on a team meeting for the first time, cuz I, I just was training him for the first few weeks and then I had had the baby, um, and yeah, jumped on the team meeting and he, he fitted in perfectly with everyone and he was, you know, chatted about what he was up to. And um, so yeah, I guess that's probably another takeaway is like, I guess you're always told to trust your gut and, and I'm definitely not saying to not trust it, but I guess have a bit of patience and trust that process and give them that time to, um, to prove themselves, uh, especially, yeah, if they're just a bit quiet,
Speaker 2 00:53:50 I think there's a couple of really good mechanisms in the team accelerator process to, to enable you to validate your gut instinct. Um, and as you say, now that you've got that process, it's an asset that you've got in your business that you can use for years to come to hire people. I think the tendency is that we hire on availability, not ability and well, I've certainly done that in the past and we continue to have that conversation with us all the time, uh, in internally all the time now is, um, you know, is this person available? Great. Let's put them through the process and make sure they're a cultural fit and their, their comp their competencies are, are there. And they've got the level of commitment. What's really interesting is when you get to a point where, uh, our latest hire Aandra who runs our social media for us, uh, she, I didn't do the culture interview or the competencies interview.
Speaker 2 00:54:39 I just, I just actually joined in the commitment interview at the end with Emily max, I think, and Emily did the culture interview or someone did the culture interview and then someone else did the competencies interview. So when the great thing about this process is that you can ultimately in the, and one of the things I recommend is that more than one person in the team has an interview with a new hire to make sure they are a good cultural fit, because they might be a good cultural fit for me, but I'm a particular type of personality, which, you know, most people find a bit abrasive and a bit annoying. So I'm not, you know, if I interview someone and bring someone into the company, the rest of the team might be like, oh, bloody hell, what have you done, Troy? Like this, person's not a good fit.
Speaker 2 00:55:19 So it's really important in my world. It's important now that that other team members do those first couple of interviews and then I'm really just rubber stamping. And at the end, going cool. If you guys say this is good, then I just wanna have a quick chat. You know, I'm all ears. Great, love it. Let's go. Um, and it's because we now have that process that they can follow, uh, which is rather than just winging it as you say, which is what I used to do and that results in, in misfires. And as we know, misfires costs, time and money and send you backwards and also can damage your confidence and can also raise up all of those fears about hiring people. When you hire the wrong person who doesn't work out, it can really take the wind out of your sail and prevent you from wanting to do it again. And you just kind of think, oh, bugger it. I'll just do everything myself. And I'll just be a superhero and I'll just drive this business forward on my own. And then you're back to square one. So dude, well done for following the process and trusting the process. Um, how what's, what are you most excited about apart from Lilly and being a dad? What are you most excited about over the next 30 days in the business? What are you really looking forward to getting your teeth stuck into?
Speaker 0 00:56:27 Um, well, cause I've just come back from the, the weeks off. Um, I'm just kind of catching up on a couple of projects that, um, I still just need needed to have a little bit of input on, but I'm getting stuck back into continuing where I, I left off and just working on the product development. Um, I've yeah, I've sold a couple of products that I haven't actually created yet. So, um, that's yeah, so like these audits, so the fire starters as we call them a map. Um, so yeah, getting stuck into creating a process for them. And that's something that I am a lot more excited about now is like, I don't mind creating that process cuz I know, okay. If I do this, once in, in the beginning, it's gonna be, you know, I'm gonna be able to delegate that to someone else next time.
Speaker 0 00:57:21 Uh, and yeah, we're gonna be able to use that for a bunch of clients. Um, but yeah, so that's probably the thing I'm most excited about the next thing. Once I've got those products done, then I'm gonna be starting to do run ads and start more on the lead generation. Cuz that's one of my issues at the moment is that I've got plenty of leads. Um, but they're all coming from one source. Most of them are coming from one source and mm-hmm <affirmative>, that was another thing that I came like when I first came to maps, I sort of said like, that's fine for now that's it's working, but I don't like having that, you know, being reliant on that if that dries up then I'm bugged basically. So yeah. Um, yeah, so that's, that's my next thing, which is exciting to start getting stuck into some ads and, and lead generation stuff.
Speaker 2 00:58:14 Awesome. Unreal. Well, I know I said it at the start, but I'm gonna say it again. I really appreciate you coming on and sharing your story with us, uh, and for just being really transparent and open about the journey that you've been on. And I can tell you, and I, I think we spoke about this in the green room at the start of the show before we hit record that, you know, we talk a lot about revenue and we talk a lot about growth and we talk about a lot about all that stuff. That is a good barometer for measuring how the business is going, but seeing the impact, seeing the work that we do and how that impacts our members and our community and the change that it, it, it facilitates in their business and in their life is the reason we get outta bed every day and do it. And uh, it's, you know, just been so rewarding for the whole team here to see you go on this journey and to get to this place. And uh, yeah, just looking forward to, to sharing more with you and, and helping you more into the future.
Speaker 0 00:59:05 Yeah. Thanks very much. And, and there's a big thank you on there as well from my partner. Um, my fiance, because she's, like I said, like she's had a, seen a massive change in me. She's said like she does see the light at the end of the tunnel. Now she knows that since after joining MAs just the changes that I've made in the business, she's just like, I'm, I'm there for her so much more. Like I said earlier, she was worried I wasn't gonna be there enough for the birth. And for like, she was worried, I'd be jumping on emails when she was in the middle of the, the birth. And I was like, that is not gonna happen. But, um, but yeah, then the, the two weeks I was able to take that time off now, like I read a book about, you know, how the women shouldn't do really anything after, um, birth for a good, like the first 40 days, because they need to that time to recover and they're feeding the baby and all of that. And like, I, she's just, I've been, you know, starting work late, having long lunches, I doing breakfast, cooking, lunch, dinner, um, doing the washing, all of that stuff, that the good fun stuff. But yeah, I've been able to do that because yeah. Maps has put me in that position. So yeah. She's, she loves you guys.
Speaker 2 01:00:25 That is awesome. As, as I do. Yeah. Uh, someone in the team said amazing. That is the best endorsement and it really is the best endorsement. I, I gotta thank you card sitting here somewhere, uh, from Simon major's wife, Carolyn major at practice ed, she sent, but she just randomly sent me a thank you card one day outta the blue, um, with, uh, a t-shirt that said, uh, what would Troy do? And, uh, and I, the card basically said, thank you for everything you've done, because it's just been such a change, not only in the business, but also in Simon personally, he's just way calmer, way less stressed out. Um, and it's like, that is the ultimate validation for us that we are doing something right. Because when, you know, when you get that from our members, family members who see the change that that has been made is yeah, just the ultimate validation for us. So thank you so much again for coming on and sharing this. I know it's been super helpful for everyone listening and watching, and it's been very rewarding for us to, to get this feedback. So really appreciate you, Carl.
Speaker 0 01:01:25 No worries at all. Cheers guys.
Speaker 2 01:01:26 Cool. Thank you all the best to you and your partner and Lily and, uh, ladies and gentlemen, that is another episode of the agency hour. We're about 59 minutes in right now. So we're bang on, uh, super inspiring story from Carl few at static shift in New Zealand, he's based in New Zealand. So if you know anyone, who's an online course creator or an online coach and, uh, needs some help with their digital marketing, go and check out static shift in New Zealand. Um, thank you so much for being a part of this. Please subscribe and like the podcast and share it wherever you listen, whether it's Spotify or apple podcast or wherever you, uh, listen to podcast. I'm a, I'm a big fan of downcast. I usually get my podcast on downcast or on Spotify. Uh, leave us a review, leave us some comments, tell us what you wanna learn next, who, you know, if there are any guests that you would like us to reach out to and bring onto the show, let us know.
Speaker 2 01:02:17 And again, uh, if you're not in the digital Mavericks Facebook group, please come and join the Facebook group and be a part of it. And you can also check us out on YouTube, where I think we repost the episodes of this on our YouTube channel as well. Um, and apparently we've been doing some interesting things over at Instagram, and I do hear a slight little rumor that we might be tick talking soon. So, uh, keep your eyes peeled on the tick Graham and the Insta talk, as they say, we might be popping up there and, uh, sharing some stuff for you as well. Uh, if you want to get a, uh, around any of our training for team accelerator, I think the doors are open for another 24 hours. So please be quick because once the doors closed, they will close for a period of time.
Speaker 2 01:02:56 And then when we reopen the doors to that thing in the future, the price will go up. So team accelerator blueprint is our training that our done for your recruitment process is based on, right? So this is not done for your recruitment. What we're doing is giving you the exact same process and walking you through exactly how we recruit, uh, team members for our own company and for our clients in Maverick's club. Uh, if you wanna get across that agency, mavericks.com/team accelerator dash blueprint, uh, or you could probably just Google agency Mavericks team accelerator blueprint, and find it. I said, as I said, doors are open for, I think, another 24 hours. So please be quick getting there. And then you've got this asset for life. You know, an average recruitment company is gonna charge you anywhere, anywhere from I've paid between 1500 and $15,000 for a recruitment agency to find someone, if you hire a staffing agency, they are gonna find staff for you, but they're also gonna mark up the salary.
Speaker 2 01:03:53 So you'll be paying that staffing company in perpetuity for having that team member, uh, at the moment team accelerated blueprint is 9, 9, 7. And you've got this asset in your business for life that you can use to hire as many people as you like. So you hire one person and it will pay for itself. And we're offering a crazy guarantee. If you take the training and you don't think it's gonna help you, uh, you've got a year to test it out. If you don't think this can help you hire an, a player in the next 12 months, just send us an email in the next 12 months, uh, show us the work that you've done. Show us that you've actually been actively trying to recruit someone and we'll refund your money. Plus give you $200 for wasting your time. It's an, it's a crazy guarantee because we are so confident in, uh, the process that it works. All right, thanks for being a part of the agency out here. We really appreciate you all, uh, keep the conversation going in the group and we look forward to seeing you next week until then have a great day. I'm Troy Dean bye for now.
Speaker 1 01:04:47 Thanks for listening to the agency hour podcast, subscribe at apple podcasts, Spotify pocket, audible, and wherever you like to listen, you can catch all of the agency hour episodes on our YouTube channel at youtube.com/agency Mavericks. Or you can get involved, check out our free digital Mavericks Facebook group, where we broadcast these episodes live for our community every week, along with a ton of free training. We'll see you there.
