[00:00:00] Speaker A: You know, I think, Johnny, I think this comes across with you a lot. And actually the entire team at, at Agency Mavericks, you show your personality.
You're not sort of hiding behind it. I know, like Adam Silverman or Troy Dean, you know, you show your quirks and I would encourage you to certain extent to do that on LinkedIn as well.
[00:00:20] Speaker B: Welcome to the Agency Hour podcast where we help web design and digital agency owners to create abundance for themselves, their teams and their communities. This week we're joined by the marketing coach and founder of WonderStars, Nicole Osborne. And we're talking all things LinkedIn and personal branding. Plus, we cover myths about LinkedIn. We dive deep into what types of posts work, how to sell without selling, and how to get noticed by your ideal clients so you can increase your reach. I'm Johnny Flash. Stay with us.
Hey, Nicole, how's it going?
[00:00:58] Speaker A: Oh, Johnny, super excited to be here. Thank you very much for having me on the agency hour.
[00:01:02] Speaker B: Oh, I am so glad to get to talk to you. Loved getting to hear your talk at Aderim and I know we have some mutual friends in Thomas Amos and otherwise. And so I'm just excited to talk to know.
[00:01:16] Speaker A: Same here. We've been having this in Majiri for quite a while, so I'm super excited the date has finally come. Thank you.
[00:01:23] Speaker B: Yeah, so I know just have been talking with you that you are kind of like the wizard when it comes to LinkedIn and personal branding and stuff. So tell us a little bit about how you kind of help people improve their reach and stuff on LinkedIn.
[00:01:39] Speaker A: So I'm based in London. I work with agency owners across the, you know, I often find when it comes to LinkedIn, people hold on to some really outdated myths, as in it's really, really boring. So I have to be really boring on LinkedIn, or I've tried LinkedIn before and it hasn't worked for me or it's really, really spummy and I'm not going to be part of that spum fest. So my job is really to work with agency owners directly and to unpack some of these myths and really help them to use LinkedIn to lend some of their best clients, the kind of clients which offer creative projects which pay well and also clients who pay to follow your processes and to really respect you. So I help agency owner with my Wonder content services and I love doing know. We talked about mutual acquaintances and I know one of your amazing coaches, Thomas Amos. He wouldn't mind me saying that he was tiny bit linked and reluctant and we started working together a few years back, so we worked on his profile and on his whole approach on LinkedIn and really how to increase his visibility, how to share his stories in a way which he felt comfortable with and he was willing. He really stepped out of his comfort zone and probably a lot of accountability for me as well. But I'm so proud of him. As a result, he got a project which was 15 times his normal project value for design Box media. So. Right. I mean, come on, what's not to laugh about that nowadays? He probably uses that as a referral platform, which is absolutely fine. But in terms of your digital footprint, to look amazing on LinkedIn and to get some engagement actually really helps as well with Google Juice. So yes, you can see I'm a bit of a LinkedIn enthusiast. I was part of the LinkedIn Content Creator program. At the end of last year, I was chosen amongst 30,000 people. So yes, I'm just going to say it, I'm a LinkedIn enthusiast. So hopefully today we can unpack that and show people how they can thrive on LinkedIn, too.
[00:03:37] Speaker B: I love it, and this is so timely for me because, as I was mentioning to you before, we pushed record, we post on all the different social platforms, but it feels a little bit like a shotgun approach in terms of like we'll kind of make a post, try to tailor it slightly, but mostly it's just kind of the same thing going out on Instagram, LinkedIn and Facebook. And I've noticed that there's certain content that does well on LinkedIn and that maybe doesn't do well on the other platforms. And there's some content that we post that does well on other platforms. It just kind of bombs on LinkedIn. So I would love to hear from you some of the things, and I know there's a lot, but just maybe a few things that you found that work really well when it comes to LinkedIn.
[00:04:20] Speaker A: Yeah, fantastic. Johnny, I had a quick look at your LinkedIn profile as well.
I love about your agency that your team is so visible. I met you originally at uttering when you were talking about the recruitment process and how it's very people centric and that's really shown on your website as well. Your team works remotely, but you have some amazing team pictures and you sort of show some of the quirks. I think some of you play instruments, you have fun when you have team meetings and it shows, and it's the same kind of human connection you are aiming for when you go on LinkedIn because yes, it's a business to business platform, but it's a social platform. So it's a little bit like being at a ginormous global networking event where you have an opportunity to listen to opinions, to join a dialogue, and to connect with people to learn something new. So I would invite you for your LinkedIn work to just think, okay, if this is about people, how can I put our agency's best foot forward? How can I make us interesting?
I know Johnny Flash, you have a particular way of delivering projects. I love it. I think you even call it the Johnny Flash Way. And I want to see that on LinkedIn. And I would encourage every agency owner to think about, okay, what makes our agency different, and how are we happy to show that? Because when people choose an agency, I've been with in a position for many years, I was a marketing director doing the corporate things and loving it and working the most fantastic agencies. But often it's about what will happen if the project doesn't go well and no one has the fault. But what will happen if maybe my big boss, our MD, changes the brief, or maybe if the sales director who I'm working for on this project is changing, and how will the agency handle that? Because those are some real scenarios, right? And if the best will in the world, sometimes projects go down that route. So if you can show as an agency how your people handle that and address some of these concerns by showing the actual people who would handle this, but also giving an insight into your processes, then you're onto a winner on LinkedIn, because it shows what makes you you and what makes you different. So the very first thing I would encourage you to do is really to see it as a networking platform. Yes, I know it used to be very stuffy. I'm German, so we do stuffy really well.
It used to be very stuffy. But then Microsoft purchased the platform, I believe it was back in 2016, and since then they invested so much money in it, so they're constantly new features. And admittedly, sometimes that can be overwhelming, but see it as a getting together of people. You guys just recently had the amazing Macom event and so envious. One day I'm going to come and it's all about bringing people together, right? And having conversations, listening to each other, having some mean, you know, I just saw a video of you all playing in a band on stage, and you can replicate that a little on LinkedIn. So yes, see it as a human platform. And yes, you might have a company page for your agency. Hopefully you have a personal profile as well as the agency founder. But just see how you can show up more as a person and think about the things people would find relatable.
[00:07:45] Speaker B: Can I ask you about that? Because I'd have to even go check because I'm not 100% sure, but I think most of the stuff we post out as Johnny Flash as an example, is just on my personal profile as opposed to like a business one, is one better than the other? Should you do both? What's kind of your thoughts on that?
[00:08:06] Speaker A: Yeah, you know what? Great question, Johnny. I think the reality in the agency world is that we all have limited resources, right? Already you guys are juggling so many hats. Oh my goodness. So with limited resources, where are your efforts best placed now? I would say if you have an agency team, let's say of Ten plus, and everyone is really mad to show up on social media, definitely do your company page on LinkedIn. Get everyone to share it, get everyone to talk about the projects. If your time is limited, I would be more targeted and I would actually just step up as the agency owner because people feel drawn to people on LinkedIn and you can get more reach easier by sharing some of your professional journeys. Why did you set up your agency by sharing some client success journeys? What has happened? What impact your digital marketing had, what they've done as a result of it, and by showing how you do your work. Now you can post the same content on a company page and on a personal profile.
You are likely to get more engagement on your personal profile because it's a little bit, if you like, going to a Dell website. I don't know why I'm picking the Dell website, but would you really expect to go to a company page and leave a comment and to get a reply? It's much more likely that actually you go to the customer service rep and just message them through that channel. So just think about our own human behavior. We not necessarily drawn to a huge company logo, even what I know in the design. Well, logos are really important. You are drawn to the people and being able to open a conversation. So specifically, going back to your question, so I know you guys are really active in blogging and I think one of your blogging blogs I looked at because I think it's so clever when you said about how to give design feedback, because really for members of a public and marketeers, it's hard to give feedback on a design and it being helpful. Right? So that's amazing content now at the minute, and I get it, you probably use a really clever social media scheduling tool. You have the same block link and you put it across for different social channels. Now, on LinkedIn, it doesn't like you to send people to an external platform because they are targeted to keeping you on the platform. So if you have a really good blog, and I know you have many, for one of the posts, I would pick out maybe three top tips from that blog. Post it with one image and ask people a question.
It's a little bit Johnny like, you go to a party and you get the conversation going. Yes, you talk about yourself, but then you ask people as well, right? So let's say one of the points in your blog was how to be specific in giving feedback. And also another one was to also rely on the designer's expertise to be wanted to do really well in giving them that freedom. So you post these two or three tips and then you could say what has worked well for you. And that is a really small question.
It doesn't make anyone look silly. Know, Johnny, we are all on social media. We want to learn something. We want to make ourselves sound clever and look clever. So if you give your audience a really easy question which invites them to say something positive, they are more likely to comment.
So, yes, have a block, by all means, definitely.
But pick out two or three points, maybe as bullet points, that works really well, and then have a question related to that, and then engage in that dialogue. And Johnny, unfortunately, we've got to be realistic. It's not going to be your first block you share. It's going to be absolutely exploded.
[00:11:40] Speaker B: It's not going to go viral with a million people sharing it.
[00:11:46] Speaker A: I would say forget about going viral. It's about having quality conversations. Right? But what has the potential to always draw attention is maybe a personal story. Now, I know sometimes we think about. Everyone talks about sharing stories, but what stories and all you can think about in that moment are all the kind of stories you don't want to share.
When I write with my clients, I break through that. It's a bit like a Berlin Wall, right? And we build ladders to go over it and just win.
It's about figuring out which of your stories are private and you would never really want to share them and which stories are just, you know. I know. You know, he sometimes talks about that this design box isn't his first business. He talks about that they had a burglary. So these are stories which are not too private.
Johnny, I would encourage you to think about in your background. I think you play an instrument. Do you?
[00:12:44] Speaker B: Yeah, it's supposed to be over there, but I didn't take it out of the case after using it a few days ago. So yeah, I play bass guitar. Yeah.
[00:12:52] Speaker A: Amazing. So sometimes it could be just a surprising image of you playing a bass guitar. Sorry, I don't know my guitars very well, clearly. And talk about what got you into playing and maybe a surprising fact about it. Or it could be something. I think you like traveling. If you're happy, would you maybe every now and then maybe share a picture of you traveling and just, you know, I love running my agency, but sometimes I have to take some time out. How do you recharge your batteries? So it's that personal element which gets a lot of attention. Now I have to make a small admission. I sometimes post something because I know it's going to get attention. So when I was young, I played Santa Claus in the little village I grew up and that was my very first paid for job. Now, ultimately, that's a little bit of an embarrassing post, right? But I wanted to show know sometimes you grab attention by being vulnerable, by not always saying, aren't I amazing? But actually talking about it. If you're nervous about something or you've done something, you've learned something. So it's that journey post this personal journey post which works really, really well. And Johnny, I can't wait you to post that and also for some of your members to take that on board and just see how they can run with it.
[00:14:03] Speaker B: Yeah, love that. Love that idea. That's so good. I'm taking notes as you're talking because I'm going to copy and paste to my team and say, hey, we need to make some changes with this.
[00:14:12] Speaker A: Amazing.
[00:14:15] Speaker B: Cool. Is there any other tactics or anything that you would say for?
[00:14:20] Speaker A: Do you know this applies to all social media actually. So you will know for your agency, Johnny Flash, who are your most ideal kind of know. Maybe Johnny, think about what challenges do they face? What keeps them awake at night when they think about their digital know? I can imagine for many marketing managers, and I know in Australia, just like in the UK, huge percentage of your companies are small to medium sized businesses. So frankly, the marketing manager suddenly is meant to be like the expert on everything.
Yeah, I'm sure you had your local version of GDPR. Obviously we now have all the exciting AI talk, so this is really hard for them because they want to talk about marketing strategy. They don't want to be asked by their finance. Come on, Susie, what's all this AI thing? Can you just do a board presentation if you know, overnight you don't have much notice. So if you know your idea clients, this is what keeps them awake at night or when it comes to their own website, they might not be able to judge. Is it time for a new website? What kind of budgets do we need? How do we brief a web agency really well to make sure that they get the most out of the project. So if you know those are their key questions, you can talk about these in your post and actually really offer value from a point of view where you are seen as someone who shares value without any expectation back. Now, I know we dedicate time to social media because we want to increase brand awareness of our agency. You want to be seen as a thought leader. You want to be able to charge what you are worth. But often it starts with building that relationship. And actually, Johnny, if I may, this is the next big thing. So often the temptation is just to go straight away into sales. It's a little bit like meeting your partner of your dreams, not bothering to find out if you are the right fit and just straight away ask if they would marry you. So go to proposal stage.
Just think about it like dating.
Do you have something in common with them? Is there something you can help them with? So Johnny, for you, if you see someone who's saying, oh gosh, we're struggling to give a, hey, you know, We've got this block, would you like to have a read? And you add value to that conversation. You get to know them because then as you get to know them, you can then follow up with them in the DMS. Maybe you can invite them onto a discovery call, but only once you know that you can offer value to them and they exhibit of a relationship. Because this is the biggest problem I see on LinkedIn is the spammy nature of, yeah, so Johnny mentioned, you know, I sent you a request to connect and you say yes. And straight away I'm like, hey, Johnny, you've got to work with me. I've got wonder agency content and I do all of this, let's work together. But I haven't made the time to build rapport.
[00:17:12] Speaker B: Right.
[00:17:13] Speaker A: Find out what you need and to find out what you're hoping to do and see how it can just help generally, whether it is for a business reason or just because we're nice people. So don't go straight into proposals.
[00:17:23] Speaker B: Yeah, that's so good because we've probably all had those people, and I had one of these not too long ago where it was like the person I hadn't talked to in literally, like 1012 years. Whatever knew from a different long time ago. And then they reach out on social media. I don't know if it was LinkedIn or one of the other platforms, but then they're like, hey, I'm doing this thing, and would you be interested in this and this and this? And I'm just like, I don't know how you think that this is okay, but you should have started with, in my head, this is all what I'm thinking, right? You should have started with the, hey, Johnny, haven't talked to you in a while. Like, how are you doing? Blah, blah, blah, blah. And then I would say, oh, my kids are getting big and all this and this and this, how are you doing? And then hopefully they still wouldn't go straight to the sale. They would say, hey, I'm doing this, this and that. I'd be like, oh, that's cool, whatever. It's so great to talk with you, and then maybe a few more things. And then they're like, oh, by the way, I'm doing this thing, if you know anyone, whatever. BUT it's just like, I find that if I can get more time with a new client or a lead even, right. If I can get time to talk with them on Zoom, if I can have a few calls and stuff, I can build that trust a lot quicker and get them comfortable, that then when it's like, hey, we're talking about a specific website project at this cost and so forth, it's like a lot easier than if I just kind of. So I'm not a very, I guess, aggressive salesperson, and I think this is what you're kind of getting at. Right. The more we can kind of build rapport, add value and all of that, and then kind of let that do the selling rather than trying to hit them over the head with whatever offer we have.
[00:18:59] Speaker A: Exactly.
[00:19:00] Speaker B: I know some people like to do that, but that's hard for me to do that kind of like hit someone over the head with the offer.
[00:19:10] Speaker A: It works for some people, but I think generally speaking, it's more with the soft sales approach, right, where you really establish, okay, I want that person to be in a better position whether we end up working together or not. Because also, agencies really rely a lot on referrals. Right. So by doing that, you stay top of mind. And as long as you've been also asked for referrals, oh, this might not be for you at the time, but do you have anyone in your neck? Which brings me on nicely to another thing I always like to highlight with agency owners, because I know you guys really love the tech, and I admire that about agency owners and apologies. I'm sort of generalizing it, but I love working with my clients because I'm like, do you know the AI thing? How should I be using that? Can you show me? Obviously, I get the best explanations ever. I'm like, yeah, that makes sense.
[00:19:56] Speaker B: Let me do.
[00:19:58] Speaker A: If you just hide behind the tech, I strongly feel people don't really care. I'm sorry, people don't care if you use WordPress or Squarespace or Wix. I know there's many different options, or Gutenberg or Elementale. This is all I'm going to bring up now. They want to know what transformation you're offering to their business. How are you going to turn their dreams, their goals into something which is achievable through their digital marketing presence? And really talking about the tech is just going to put most people off unless they're completely tech inclined as well. Right.
Because generally what happens as a marketing manager, executive director, whichever level you have to take your proposal back to maybe the company owner, the sales director, someone who doesn't know about marketing. So if you as the agency just share the tech details, it doesn't give that person a lot to make a business case because, well, Nicole, tell me, why have you put these three agencies forward? Well, it's that page builder, and we're going to increase speed by that. And that integration is going to work, then it's going to switch off. Right. So if you commit to that, not being too tech focused, you can really use LinkedIn to talk about the things which you know they actually want to hear about and which they would find helpful. I know we had like the whole Google analytics switch over. Right? So how can you translate that into non tech speak and just bite sized, chunk that information? Because I like to learn about these things. But she gave me like a whole spiel. Half an hour, I go to apologies.
[00:21:29] Speaker B: Yeah, for sure.
[00:21:31] Speaker A: So how can you make that know? I think, Johnny, I think this comes across with you a lot. And actually the entire team at agency Mavericks, you show your personality.
You're not sort of hiding behind it. I know, like Adam Silverman or Troy Dean, you show your quirks, and I would encourage you to a certain extent, to do that on LinkedIn as well, because that creates interest. That's like a conversation opener.
I talk about that. I like German pretzels and I generally really do. It's the first thing I buy when I go back home to Hamburg. So I have it in my LinkedIn tagline because if I just talked, you know, I help you lend the best clients for personal branding and content.
LA, that's just boring. But when you see, oh, okay, she likes German pretzels. Why? What? And it makes it comfortable for people to reach out. So I encourage you to do that. Shine with your personality for it. Don't be afraid. You don't have to be too corporate because essentially your clients are mostly small to medium sized business. Plus, even with big corporates, they're bored in their positions. I've been in that. We want to be entertained. That's why we work with agencies. You've got a cool culture. We want to be part of that. So show it.
[00:22:44] Speaker B: Yeah.
[00:22:44] Speaker A: Don't be afraid of showing it. And I think for you, that could be one of your biggest assets, the amazing culture you have in your team. And it shows on your website. I want to see that on LinkedIn as well.
[00:22:53] Speaker B: Okay, that's good. That's so good. I've got all these ideas written down from what you're saying. This is really helpful.
Talk about a little bit.
Obviously, agency owners are very time strapped in terms of. And actually, this is kind of a good segue, too, even for our sponsor, e two M, because they're a white label provider that helps agency owners whether they need design or development or whatever. And I think, as I was thinking about this, agency owners don't have a lot of time to do their social media. I don't even draft up the posts for our own social media. There's someone on the team that does it. They run it by us and everything. And sometimes they'll give a little bit of input. But the reality is I'm spending like this much time and I probably should be spending a little bit more time.
And so I think e two M is a great option, our podcast sponsor, because agency owners that maybe need some design for some of the posts and stuff, they could kind of get that help. Definitely schedule them out. But I guess where I was going with this also is that there's video. You can do video posts, photo posts, all these different kinds of things. And they're all so good. And if I could, I would do a video post every single time. Right. It's hard to outsource. It's hard to think about how do. I don't want to just always have the camera of me in front of the screen, hey, look at this website we're building. Or hey, look at this logo that's in progress. It's just not that exciting.
And so talk a little bit about that. The balance between putting in the time that makes it really engaging versus just kind of getting it done. I don't know, I'm a little bit lost there.
[00:24:40] Speaker A: No, I get you. And I think it's always going to be a balance between the fun elements of something and then the things which are getting done. So you already said obviously you can work with an agency. So an agency where will really make an effort to pull together a really good strategy for you. And that will be based on use your audience, what appeals to them, and where's the fits of how you position yourself differently in the market and how can we bring that out on social? And when you have a plan, you have content pillars, which is like content buckets. So it's like different areas of content.
So for example, something could be about your agency, another thing could be about industry developments, another thing could be just sharing content from other respected influencers in the sector, or even just from your clients, because that bodes really well for nurturing relationships. And once you have the content pillars, whether your team does this or your agency does this or you do a little bit of that yourself, I always recommend, because you are busy, that you batch content. So I don't pronounce that very well. Basically that you have a focused content, maybe 1 hour once a week or 3 hours every couple of weeks, whatever suits your kind of general day to day and weekly routine. So you have that focused time and you don't just sit there, oh God, I've got to do something for LinkedIn. But specifically you break it down into. Okay, so we got our content bucket. I need to research this, I need to get this creative done, or I need to brief my agency, my team need to give me these different drafts and I need to sign them off. And I always see when you have that time in your diary to treat your agency essentially like a client, to use social media as a client acquisition tool, you're more likely to make it happen. Johnny, the beauty is also that, yes, we want to create original content. Right. But you can repeat content over time. So I tend to, with my clients regularly, go into the analytics and see what has worked really well. Could we use a different angle on this? Could we expand on this? Could we repeat it? And then you get to repeat it. So in the beginning, yes, you invest the time. It's a little bit like a digital marketing strategy. You invest time in getting to know the client.
What are some of the challenges in the industry? What's relatable. You pull together a doable planet and then you deliver it and it gets easier. Now, what I would say though, let's say if you have like five different channels, I would actually champion just pick one channel and do it really well. I know in Australia a lot of people find really, really helpful. I'm hoping you're going to use LinkedIn a little bit more after this talk, but be really excellent at that one channel. So what I mean, don't just be average on all the different channels because you want to show up to your clients.
Johnny is raising his hand.
Really excel at one channel because then if you build your following on that one channel, you can reap the benefits from it. You will be seen at influencer. Maybe you get podcast invites because I mean, you have an established personal brand, but the average agency owner is a little bit in the background because, well, we just want to get on with it. We just want to grow the agency where so much operational and client work always takes first priority. Right. But when you are at that stage, what is going to get you to be able to charge better prices or to speak to better audiences is developing that personal brand and social media, together with your content marketing is just a way to really boost that. So I would recommend that, yes, you do make time for it or you outsource it to really good people. What I would say is make sure that you click with that agency and that they take the time to get to know you because the temptation is too quickly to go into automation stages. It's a little bit like selling. Yes, of course we all want to have the most amazing funnel and it all being really automated, but if we don't find out what the hooks are, why people reach out to us and how we can convert them if we haven't done the manual work on that, how do you automate that the same on social? Really find out what messages resonate and then if you're clever, just repurpose things across the different channels. So let's say if you have it in your workflow. So I'd imagine you have what, two blocks a month they get turned into your newsletter and have another addition to that process. This gets turned into social media posts. And actually we're not just going to share the blog, but being on a think about what's Johnny going to say about this? What question is he going to say? Who do we want to see it and just personalize it a little? Do you know? I referred back to Tom earlier, Thomas Amos from Design books. He had exactly those concerns that Nicole, I'm really, really busy. I'm wearing too many hats. Everyone is really, really busy. So if there's one thing you do really optimize your profile, optimize your LinkedIn profile so that you can get followed by the right people and that you have your contact details in there, and that you ask people to either book a discovery call with you or to download something so that you then have them on your email list. So optimizing your profile just for being found for the right reasons by the right people also is really valuable if you choose to be a little bit less involved. And I know us marketing and social media people, we can get a bit too enthusiastic about those things.
I know in my own business, LinkedIn has actually generated the biggest long term projects. So I know it's worth my effort.
[00:30:01] Speaker B: Yeah, right.
[00:30:02] Speaker A: So it really just depends what you're hoping to achieve and then just really make sure that it's not just posting, but you're not afraid of jumping the people into the DMs, that you get them onto your list so that you can do the follow up as well. I think that's really important because how can we see results if we don't then follow up, know, get people on a discovery call and close it.
[00:30:23] Speaker B: Love it, love it. This is so just, we could keep going on about this because I've got my wheels spinning in terms of LinkedIn and social media marketing and has felt like it's been for us, like a little bit on autopilot at Johnny Flash and just kind of like thinking about this afresh is super helpful. I know that for agency owners that are listening, that are watching, that want to kind of get some more content inspiration, you have kind of a free resource, right, that they can download? Tell us about that.
[00:30:53] Speaker A: Yeah, I would love to share it. Now, I know you guys are really busy, so I've got 30 content prompts, content inspirations for specifically digital agency owners. So when you download this from my website, you get a whole PDF of lots of ideas. You can easily adapt. So hopefully you will never stare at a blank piece of paper. And the ideas are designed to engage your audience, to grow your influence, to also offer a little bit of entertainment, but also a kind of post which encourage people to raise their hands if they have like a digital problem so that you can actually follow it up. So yes, it's my 30 free content ideas and I would love for people to apply it and for me to see those posts. Come on, guys, let's break social media awesome.
[00:31:38] Speaker B: And that's at Wonderstars. It's Wunder stars.com contentinspiration. Is that right?
[00:31:49] Speaker A: You are amazing, Johnny. Thank you.
[00:31:51] Speaker B: Okay, awesome. Cool. So check that resource out. We'll try to put the link in the show notes.
And I think that's I got to go check it out myself because you've already given me just a few ideas in just our short conversation, but would love to get some more of your ideas. So, Nicole, thank you so much. This has been such a delight. You are just a wonderful, just guest, and you've done your homework and I just have really enjoyed talking with you. So thank you so.
[00:32:18] Speaker A: Oh, Johnny, thank you so much. And greetings to your whole community. I know it's an amazing community. So thank you.
[00:32:26] Speaker B: Thanks for listening to the agency hour podcast and a huge thanks to Nicole for joining us. I really enjoyed our conversation and you are just such a delight to talk to. I really hope we get to chat again soon. Okay, folks, please don't forget to subscribe and please share this with anyone you think may need to hear it. I'm Johnny Flash. Let's get to work.