Episode Transcript
Speaker 0 00:00:00 So now you know tonality, now it knows your voice. Now you've got concepts and you can go back to a filing cabinet and be like, can you write me this specific style of thing? Yeah, you, you're gone places now.
Speaker 2 00:00:13 Welcome to the Agency Hour podcast. This week we are joined by List Master and Rainmaker Jules. Dan Jules is our copywriter, our copy strategist, our certified list manager, if that's a thing. And he will hopefully, eventually train chat g p t to do his job for him. In this episode, we discuss cloning my voice with additional dualisms, the idea of chat G p t replacing us the four principles to making chat g p t. Sound good? And how to cash in on the chat. G p t Gold Rush. I'm Troy Dean, stay with us. Jules. Dan, welcome to the agency our podcast. How are you brother?
Speaker 0 00:00:55 Oh, it's round two. Thank you so much for having me on, Troy. It
Speaker 2 00:00:58 Is. Appreciate it. It is Round two. Very few people get invited back, mate. In fact, I, I'm gonna have to have a bit of a word with security cuz I don't know how you got through the door. Um, now for those that don't know, who are you and what do you do here with us? How do we know you? What's the context?
Speaker 0 00:01:11 Yep. So, um, I've heard a good lesson that's to label yourself before other people label you mm-hmm. <affirmative>. So I am the list master and rainmaker at agency Mavericks. I also, in most boring terms, if you're a commodity, is that I would manage people's email list. Um, but I'd, but, uh, I want to call it something more sexy. So. Great. Basically I work behind the scenes and Troy has lifted the veil before in the past. But, um, I basically have cloned, uh, Troy's voice and turned them into nurture campaigns for our email list and also for our Facebook group, digital Maverick Facebook group. And yeah, I help bring in leads with email and copy and anything launch related. So, uh, there's a lot that I do behind the scenes, but, um, yeah. Is that, is that sort of circle
Speaker 2 00:02:03 It
Speaker 0 00:02:03 Does what you think might
Speaker 2 00:02:04 Do? Yeah, I had someone ping me recently in Messenger saying, Hey dude, who's writing the posts in your group? Uh, it doesn't, it's doesn't sound like you And I said, uh, go back and watch this episode or listen to this episode of the podcast where I outed myself. What happens is J so j and also just so everyone else listening knows Jules isn't just making stuff up and sending emails and posting in the group willy-nilly. I send Jules Voxer messages throughout the week, we hang out when he's in Melbourne. He comes into the studio and we hang out and he interviews me, well not interviews, but we have conversations which you record on your smartphone and then you transcribe that stuff and you, so all of the stories and the words that are going out in the emails and the, and the posts come from my experience and my stories, but I'm not actually doing the one writing it or scheduling it. You bring your expertise and your copywriting formulas and your experience into the content, but it's not like you are just making up a story that I know nothing about. I just want to be clear and transparent with people.
Speaker 0 00:03:08 Exactly. Yeah. I might bring my own dualisms onto the table and that's why I might be thinking, Hey, it's like young people. But, uh, for the most part, I think, I think most people it's Troy. Yeah. Because we get love letters sometimes and I think that's kind of
Speaker 2 00:03:23 Cool. We, we do. And also I have a, a buddy of mine who <laugh> is, uh, he's in his mid to late fifties and he works at a large agency and he comes from, he used to work in advertising in New York. In fact, he worked with, um, the guy Lee, whose last name I can't remember. He was the guy that basically came up with a think different campaign for Steve Jobs at Apple. Right. And my buddy worked under him at an agency and, uh, rich Ping me recently and he said, dude, the posts in your Facebook group are awesome. I find myself stopping and reading the entire post. Like, that's really great. And I'm like, yes, I'm not doing that, mate. Uh, that's Jules, he's doing that. And he said, well, he's an asset, hang on to him. And I said, yes, we are. Get your hands off. Um, so that's good to know. Thanks. Yeah. And this is from a, this is from like an old school advertising dude who's like, been through that whole machine. So, um, and also it's not like I don't, I just don't have the concentration span to do that. Right. I can talk, but to sit down, I don't know, something weird happens when I sit down and look at a computer. My brain just goes to mush. And also the
Speaker 0 00:04:28 Opposite,
Speaker 2 00:04:29 Also formulating it into a, into a Facebook post. Like I'm just like, stick a camera on putting microphone in front of me and I'll talk. But writing it into a post, which is engaging with the right spacing and emojis and all that kind of stuff, I'll just don't have the attention span for it.
Speaker 0 00:04:41 Yeah,
Speaker 2 00:04:41 Yeah. Which
Speaker 0 00:04:42 Is why you're here. Well, you've got the power of video, which you've got camera presence, which, you know, a lot of, not all the people where most people start their YouTube channel and the, it's, it's a bit cringey, but, um, no, you've got that nice video presence, so mm-hmm. We compliment
Speaker 2 00:04:55 Each other. Yes, that's right. We're stick You're sticking our sweet spot. Now. It, we, the, the title of this episode mm-hmm. <affirmative>, I'm led to believe was not written by chat. G P t No, I read, but that's hot read. I made it up. You wrote, you wrote this yourself. It's the chat g p t Bonanza, is it How to Make Bank with Chat. G P T How
Speaker 0 00:05:12 To, how to Cash in on the AI Gold Rush,
Speaker 2 00:05:15 How to cash in on the AI Gold Rush. I love it. Love it. Um, now I fault transparency as well. I have been and still remain a little bit skeptical of chat G p T not of the technology itself, but people are running for the hills going, oh my God, I'm gonna be replaced by chat. G P T I've seen the same thing happen with page builders, web designers, like, well, if page builders are so easy, then I'm gonna be replaced. I've seen the same thing happen with Jasper when it came out, or Jarvis or whatever that thing's called now. Um, you know, whoa, this Copywriting's gonna replace me. I've seen this happen a lot. I'm not, I'm impressed by chat G P T, but I, I don't think it's going to revolutionize and replace people the way that they think it is. So, and I've been educated by you around how to actually use this thing and I'm finding it amazing, like it's really good. Um, but you have a very particular take on this. Maybe just, I'll just tee you up and you can kind of say it like, why have you gone all in? Because here's the thing, A new piece of technology comes across our desk like this, and you make a decision, don't you go, well, I can just ignore this and it will go away. Or like, like Clubhouse did. Remember that? Remember Clubhouse,
Speaker 0 00:06:31 Everyone that's sad, like everyone cloned them or it just became irrelevant.
Speaker 2 00:06:35 Oh my God. I mean, I just did, I I logged in once and went, this is bullshit and just got out and ignored it and it went away. But some things you ignore and they don't go away, right? Like mm-hmm. <affirmative>, herpes, <laugh>,
Speaker 0 00:06:49 My God.
Speaker 2 00:06:49 Sorry. Can't, can't believe I just said that. Uh, um, <laugh>, so what, why did you, Hey, I moved house yesterday. I'm underled let back, let's get back on track. I'm Underled. Why did you decide to not ignore a chat G P T?
Speaker 0 00:07:08 I knew, I knew there was potential in it, and the same time it was hard to steer it in the way that I wanted to. I, I saw, I went through all the Facebook groups, I went through different people being like, look at this, look at what we can produce. And then maybe like you, I was like, yeah, look, it's not that good. You know, like, it's okay, but I could write better. Um, and the story is that, so with Sales Accelerator, when you come in way for us to help you get leads really quickly is, uh, through our special methods and what it's like no secret, it's, it's a Facebook lead ad, which then we teach you how to then close those leads into a paid discovery workshop, which is what we call get paid to close. Now the issue is that what if you've never written an ad before?
Speaker 0 00:07:54 Well, that's why we've got this ad writing workshop I've run, I've got some people come in bring, say I've got people come in, they submit their ad, I critique them, I give them some feedback to make them better and some people got the advice and were like, great. And then just started running the ads. But some people never in cop before, but maybe aren't, uh, versed in persuasive writing. And it felt like the next time they submitted it was the same or the next few submissions I all got were exactly the same. It was just not good. So I was like, how do I speed this up so that I can give people a first draft that's good enough, like a BBB plus level mm-hmm. <affirmative>. And then we can come back to the workshop and I'll make it into an a a plus and then we can go from there.
Speaker 0 00:08:36 And that's when I got busy. The problem was that, uh, I think maybe you can find this as well, Troy, is that if there's just too much stuff going on your day to day, it's hard to just immerse yourself and get really stuck into it. So I went down to the beach for a week and I said, the only thing I'm doing is understanding chat G B T T. And that's what I did. So every single day from about 5:00 AM until night, I was just testing, testing, testing different ways so that you could make it, um, not sound bad and actually give it something, give you something helpful and reverse engineer to way so that you can get chat j t to give you somewhat of a good first draft. And from there I'm like, okay, well this is just the beginning because I've given it some pretty primitive prompts. Like what if I go deeper? And um, there's, I've found there's four principles to make it sound mm-hmm. Somewhat good. Mm-hmm. I'm sure there's gonna be more principles later, but if you've ever wondered, cuz it really, it's, if you've seen some of the messages it says, are you struggling with like, or do you find, and it's like, does this sound like a late night infomercial for the sham whale or something? Mm-hmm.
Speaker 2 00:09:42 <affirmative>. Yeah, exactly. That's what, and that's I think when I first started using chat g p t before I knew how to prompt it before I started hanging out with you, I was getting the same kind of stuff and I'm like, ah, this just, it does, it sounds like a, in Australia, we have a guy called, uh, Tim Shaw, he's the Tel Man and he was the one that was famous for saying, but wait, there's more. And uh, that's kind of how it felt. I'm like, well this is, if you, sure. If you don't write, if you've never written content, this might be fast, but it's shit, it's not, I wouldn't publish it. Right. It's not very good. It's a bit embarrassing. Exactly. So, exactly.
Speaker 0 00:10:15 So
Speaker 2 00:10:15 For principles, mate, it sounds like a checklist or sounds like a framework. Um, do you want to kick us off? Should I ask you what the first one is?
Speaker 0 00:10:23 Uh, we can do that. Sure.
Speaker 2 00:10:25 Should we actually, before we do that, who, who is this Right? For, who is like, just talk to me a little bit about who you think people listening to this, if they are still listening and haven't tuned out after my bad dad jokes, uh, and they're sitting there going, well, I've already, like, who do you think can just ignore this?
Speaker 0 00:10:47 Well, if you don't have your own business, then maybe
Speaker 2 00:10:50 Mm-hmm. <affirmative> Okay. If you, if you're selling,
Speaker 0 00:10:52 Yeah, sure. If you're selling, if you're selling stuff, if you're delivering stuff for clients mm-hmm. <affirmative> is, is there is some some piece of marketing that you could use to make this better. Um, you say, who is it not for? Who is it for?
Speaker 2 00:11:06 Same, well one on the same really. Like who, like if someone, I always like to think, I always say, you know, um, if you are already doing X, Y, Z, then you can ignore this, right? So, so for an agency who comes into our world, I would say, look, if you're an agency who's already doing a hundred thousand dollars a month and you're not working in the business at all, then you can prob, I mean we, we could hang out and have a chat. You could probably learn some stuff and I can help you understand what to do next. But that's really where we get agencies too. Like we, we help agencies get the seven figures a year and not be stuck in the business. So if you are already there, maybe you should go hang out in another mastermind, right? So if you are already, if you've already got all your content dialed in, you've already got your sales copy dialed in, you've already got, and you've streamlined the process and it's not taking you any longer than five minutes, minutes a week, then you probably don't need to listen to this because it sounds like you've already got it nailed.
Speaker 2 00:11:57 Right. So by saying who it's not for, I guess I'm trying to paint a picture of what life could look like if you use this and if you get it dialed in.
Speaker 0 00:12:06 Yeah. Okay. I'll ask some like more other questions like, are you consistent with your content that's, most people are not consistent with their content. Like do you have issues coming up with fresh ideas? Mm. That's another thing. Mm-hmm. <affirmative>, do you find it hard to maybe write content that speaks to a customer pain point because you might be guessing. Mm-hmm. <affirmative>, that's another one. So these, these are tools that I've found that Chacha T can help you with. It's not the bln all, I'm not here praising it because sometimes it can be wrong. Mm-hmm. <affirmative>. And I think we found that on the last workshop that some of the details are incorrect. Mm-hmm. <affirmative>, but for the most part, you know, it does give you good stuff and it's just your job as the expert to be like, well that's not correct mm-hmm <affirmative>. Um, but those three things I asked, I dunno where that came from, that was just downloaded, but
Speaker 2 00:12:55 Yeah, it's good. Oh yeah, <laugh>. Yeah. Did you get that from chat? G P t <laugh>? <laugh>, yeah. Kinda. Alright, so principle, what's the first principle when, when using chat G P T to not make it suck and actually make it useful? What's the first principle?
Speaker 0 00:13:13 First principle is that it has to analyze tonality so it doesn't understand if, so let's just say if every time I was going to chat t and I said write me a curiosity based subject line or make this more funny or whatever else, it always gave me just a little bit better, but just not quite. But it understands concepts very well and it understands if you feed it like a specific thing, it will give you, uh, what the actual tonality is. So let's just say I type in, I've actually got the prompt here. So you would say something like, analyze the following text for style and tone of voice. Apply the exact style and tone of voice to all your future responses. And then you put in quotation mark and then you put in your piece of copy and then down the bottom it's gonna be like, it's gonna say this style of text is energetic and engaging with a playful and humorous tone of voice.
Speaker 0 00:14:13 Um, the tone is confident, enthusiastic with the author, positioning themselves as an expert. So then what you can do is later you can be like, write me a Facebook post or something, something, something and then we'll give you some garbled mess and you can say what happened to writing in a style that's energetic, engaging with a playful playfulness of, or a humor, whatever, and you're getting it closer back, but the more you can get it to analyze a voice and give it a name. So at the start being like, Hey guys, this is Jules. And then you open with your piece of content and then it's gonna tell you what the analysis is. And if you say, this is how Jules writes, do you understand? You're like, yes, I understand.
Speaker 2 00:14:55 Wow.
Speaker 0 00:14:56 So then you can start going down a rabbit hole like that.
Speaker 2 00:14:59 Wow. So, so you could effectively, you could effectively have different characters that you ask chat GP to write. So you could say, write this piece of content in the voice of Dave, the pool guy, cuz you've previously trained it, that that's how Dave the pool guy talks. And then you could also say, and also do it in the voice of rose the florist.
Speaker 0 00:15:23 Yes, definitely. It does take some maneuvering as well. Like it's not gonna be perfect. Mm-hmm. <affirmative>. And this is like the second part which I said you have to keep steering it back on track mm-hmm. <affirmative> because it will, it will always go off on tangents. So for instance, um, like I said before, what happened to writing like Troy, what happened to writing in an amusing and funny tone or, and then you say like, in the same prompt to rewrite this example and it might not get there the first time, but the more you get it to like, can you get, can you please analyze this again? And it will like, yes. And it'll please tell me what this piece of information is and you feed it to her and you go and feed it and feed it and feed it. Now what I found though, Troy, is that before you, before you want in, let me go or whatever, uh, <laugh>, you try to give it an original idea.
Speaker 0 00:16:12 I'm like, okay, write in style of Troy and this is what the email's about. It's still not quite there. But the reason why I wanted to do this is because it's like, especially for emails, it's like 50, 60% for an ad though it's actually, it's a lot better cause it's shorter. You don't have as much advantage to use personality and go on a side story or whatever mm-hmm. <affirmative> because you can be more concise mm-hmm. <affirmative> and it's harder to be that more playful with an email, but you can get somewhat there using those first two principles. Mm-hmm.
Speaker 2 00:16:42 <affirmative>. Wow. Okay. So analyze tonality. So, so give it a piece of content that you like the tone of. So for example, if you're working with a client, you could take a piece of content that the client's actually written themselves and is their personality and their tone of voice. She feed that to chat GP and has to analyze this and let's name this Dave the pool guy. And chat. G p t will say, well, okay, this is written with this kind of authoritative but irreverent kind of tone of voice. Great. That's Dave the pool guy. And so in future, right, with Dave, the poor guy, right? Yep. So the second principle is you've always gotta be bringing it back on track a bit like human beings, you've gotta be constantly kind of just redirecting them, redirecting their focus, right?
Speaker 0 00:17:23 Yeah, exactly. So I've actually got a, uh, a mini course on how this all works. And in, in the mini course I give the analogy of like, cha, j t is like a kid who wants to smack, but you can't say you wanna smack your kid anymore. So it's like, do it's like a doberman. Yeah. Because Dobermans need to be, um, know who's the boss and you can't be below the doberman, so you gotta give it a smack to like Yeah. Let it know who's boss. Yeah. And um,
Speaker 2 00:17:50 <laugh>, it's funny, I talk to my kids about the old days when people used to hit their children <laugh>.
Speaker 0 00:17:55 Exactly.
Speaker 2 00:17:56 And the days when I grew up, by the way, I don't know when it changed. Why did it change? Why did they take that away from parenting? Sorry, I'll digress. Um, alright, principle number three. So let's recap here. Hang on a second. Mm-hmm. <affirmative>, we, we are getting chat, we are asking chat GP to analyze tonality by feeding it content, we are then redirecting it and keeping it back on track. Hey, what happened to writing like Dave, the pool guy, right? Yeah. Because chat GP gets distracted like any good human being with ADHD and principle number three.
Speaker 0 00:18:26 Okay, sure. So this next part comes from experience. And this is where if you've had more time in the field, then you're gonna have the upper hand over someone who's just downloaded the 50 best prompts from some lead magnet, right? Mm-hmm. <affirmative>. So I was a bit frustrated when I wrote, write me a curiosity pack subject client and make it exciting. And it gave me probably about, I would rate it three out of 10, three being terrible.
Speaker 2 00:18:54 Did you give it a, did you give it a topic or was it, was it just like, write me a curiosity based headline and make it exciting about
Speaker 0 00:18:59 Oh yeah. Make it exciting about, about, um, I don't know, generating leads or something like that. Right. And it was really bad, but because I'm a student of copy and marking persuasion and you know, you might know concepts, right? Mm-hmm. <affirmative> mm-hmm. <affirmative>. So for instance, I said imagine you're a writer for the National Enquirer tabloid, you're gonna write me several curiosity pack subject lines. Each subject line should be oozing with excitement and controversy. And that made it probably like a seven to eight out of 10. Those subject lines. Wow. So much better. Wow. Just cuz it knew the concept of National Enquirer.
Speaker 2 00:19:36 Wow. How, how, how, I mean, if I, tell me how chat g p t works. Like is it just scrape, is it just scraping
Speaker 0 00:19:50 May I don't know, content?
Speaker 2 00:19:51 I
Speaker 0 00:19:52 Dunno. I do not know. Like
Speaker 2 00:19:53 If I, you know, you guys chat, do you know who Michael Jordan is? And it says yes and it gives you the whole download of Michael Jordan's life. Is that just scraping Wikipedia or like how does, how is that? We don't know.
Speaker 0 00:20:04 It's, I don't know. All I know is it's not connected to the internet for safety purposes and they've fed it data up until 2020. So from 2021 to now they fed it data. Um, but in terms of the mechanics, yeah. Wrong podcast guest.
Speaker 2 00:20:17 It's not connected to the internet.
Speaker 0 00:20:20 No. You heard some stories of AI going evil or going communist or whatever.
Speaker 2 00:20:26 I've heard some stories of, I think, I don't know what, I can't remember if it was Microsoft or IBM that we're developing these robots.
Speaker 0 00:20:32 Microsoft being, it went, it went weird,
Speaker 2 00:20:34 Right? And they shut it down because it started communicating to itself and the engineers couldn't, there was a story with two robots that were built and these engineers observed that it started inventing its own language. So it started communicating, the robots started communicating to each other. I'm not talking about actual robots walking around like c3 pm I'm talking about computer robots that started communicating with each other in a language that the engineers didn't understand. That's scary. But they realized there was a call and response going on and they couldn't decipher it. And they realized that the robots were trying to communicate in, in secret without the engineers knowing what was going on. The, the robots were intentionally trying to subvert the engineers by communicating. So they shut it down, they were like, fuck this. They turned it off and went stop. Right. So Chay pettys not connected to the internet.
Speaker 0 00:21:27 It could be. That's what I've heard before, right? On several sources, but I could be wrong.
Speaker 2 00:21:32 Okay, so, so the, so principle number three, just just recap. Principle number three is,
Speaker 0 00:21:37 Yeah, so the principle is to fine tune prompts again and again. And if you can use your experience in a way so it can link with concepts, then you have the upper hand. I can't give you the concepts cuz your industry's different. Yeah. But National Enquirer, if you're a good copywriter, you know, that's what a sensationalist article was. Yes. And it just grabbed people in cause cuz of those hooks.
Speaker 2 00:22:00 Mm-hmm. <affirmative>. So the other day, uh, I was playing over Che G P T and I was like, I wonder if it would help, I'm gonna start a new YouTube channel, uh, in a completely different, um, uh, sector. But I was like, I wonder if it'll help me. I wonder if it'll just fast track this. Right? And so instead of saying, Hey, write me a gimme some ideas for a new YouTube channel based on blah, I said, can you help me write a YouTube strategy? Can you help me write a content strategy for a new YouTube channel based around music education? Mm-hmm. <affirmative>. And it asked me some clarifying questions, which I was not expecting. It said, so I was, so instead of just going, Hey, bake me a cake, I said, Hey, can you bake me a cake?
Speaker 2 00:22:49 Right? So I wanted to know if it could do, or can you gimme a recipe for a cake? And what did, so instead of just saying, gimme a recipe for a cake, I said, can you gimme a recipe? Like, is this possible? Can you, do you have the ability to gimme a recipe for cake? And it asked me some clarifying questions. It said, yes, who's your target audience? Uh, what do you want them to learn? Uh, what is, you know, ask me a bunch of questions, which I answered. And then it wrote me a strategy for a YouTube channel, which was, I, I was crazy. I would sell that strategy to a client and charge them five grand. It was in, it was incredible. But all I did was asked it first if it could do it, and gave it an opportunity to ask me some clarifying questions, which I was not expecting at all. I, it was like I was having a conversation with a consultant, right? Yeah. Which kind of blew my mind. Yeah. Um, and that was like, I feel, I feel like I was kind of pre prompting it before I was just giving it the prompt, like, write me a blog post on swimming pools. But instead I said, Hey, can you write me a blog post about swimming pools? And it asked me, what type of swimming pool? Is it aboveground? Is
Speaker 0 00:23:53 It it's way better prompt. Yeah.
Speaker 2 00:23:54 I was like, holy shit. Okay. So principle number three is refine the prompts based on your experience.
Speaker 0 00:24:00 Experience and Yeah. And link it with concepts concept can understand it, right? Yeah. Yeah. So this fourth part is you've got the good prompt. You've got maybe a good, um, you know how to analyze it. You've got a good prompt, you're steering it back on track. You've got some concepts, but at the same time it's like it, where do you, where do you give it data? Like it has to analyze data for it to understand how to write Well. So, uh, shame was plugged. So this is what I show on my free mini course. So I actually give you some, um, high quality data. I'll tell you how to did it Troy. So mm-hmm. <affirmative>. Excellent. I've built this swipe file the last two years or so, or three years of like so many different marketers, right? And then now went through all my what launch, what launches or what, uh, like live events or what webinars did the best.
Speaker 0 00:24:48 And then I took some of their copy so you can analyze for yourself and then, so you can pop it in there without being like, where do I look? So that's inside, um, my, my little minicourse. But back on point. If you are able to then, so here's the thing, right? Um, you gotta feed it quality data because if you just go through all your content, like your last every single broadcast email and you chuck it in there and you say analyze, analyze, analyze, chances are it's gonna give you some Frankenstein piece of copy. Because what's happening is that you are meshing it with a value email. You're meshing it with a, an email that leads to a podcast. You're meshing it with a launch and doesn't know specifically how to sift it like a filing cabinet. Mm-hmm. <affirmative>, like ideally you want to give chat JT a filing cabinet so it can go, okay, today we're writing a value email.
Speaker 0 00:25:39 Today we're writing an email that goes to a blog post. Today we're doing a promotional style email. So if you have this data and you say, I want you to analyze these emails, these are value emails. The purpose of these emails are to do X, Y, and Z. Can you analyze these for me? Yes. And then you would feed it value-based emails and it knows how to do it. And then you would say, okay, good. Now you know that we're gonna cover how to write a promotional email. A promotional email should follow this structure. I'm gonna feed you some examples. Are you ready? Yes. And you feed it some examples. And then so now you know tonality, now it knows your voice. Now you've got concepts and you can go back to a filing cabinet and be like, can you write me this specific style of thing? Yeah. You, you're gone places now
Speaker 2 00:26:26 Question that you probably can't answer. Yes. If I'm doing this with my chat G P T account and you are doing it with your chat G P T account. Mm-hmm. <affirmative> is the data you are feeding it making my version of chat g p t smarter? Or is the data that I'm feeding my account exclusive? To me,
Speaker 0 00:26:49 It seems to be like, okay, I dunno the answer. Okay. But it seems to be like a new thread is like a blank slate almost. Mm. But you keep, so I have the thread that I've been going and going and going cuz I, so just for context, Troy mm-hmm. <affirmative>, I built six YouTube videos after I'd understand these four principles. I'm like, okay, how do I write bullets? How do I write a lead magnet? How do I write a Facebook ad? And because I kept it in the same thread, it got better and better and better each time. Cuz it was just learning from how Jules writes mm-hmm. <affirmative>. And he doesn't write like this. Cause I kept telling it like, stop. Mm-hmm. <affirmative> does that, does that help answer your question? Does, I dunno if it does communicates between one account to another. Mm-hmm. Interesting. What I'm finding is that when you start a new, like new chat, it's like a blank slate.
Speaker 2 00:27:35 Got it. So you keep that thread going. So if you were me, if you were doing this for clients, for example, if you were using chat GP to develop content for clients, you might have a thread for each client.
Speaker 0 00:27:44 I would Yeah. Probably
Speaker 2 00:27:45 Do that. Yeah. Okay. Got it. Or you might have multiple threads for each client. Interesting. Um, how, what's the, in your, so let's just recap the four principles. One is, uh,
Speaker 0 00:27:59 Analyze tonality,
Speaker 2 00:28:00 Analyze tonality. So give it tone of voice to analyze. Two is keep it on track. Just keep constantly bringing it back on track
Speaker 0 00:28:09 One. And the prompt is what happened to writing, like Got it. And then you would remind it.
Speaker 2 00:28:14 Number three is, uh, I've forgot
Speaker 0 00:28:17 My fine, fine tune the
Speaker 2 00:28:18 Prompts, fine tune the prompts again and again, use concepts from your experience. Use concepts from the real world. Okay. And then number four is give it quality.
Speaker 0 00:28:26 Quality
Speaker 2 00:28:26 Data. Quality data. Um, so obviously like going to, you know, going to a copywriter's website and just swiping their copy and feeding that into chat. G P T is going to give you, that's, you know, that's gonna give you a model, right? But it's not, it's gonna give you their model, it's gonna give you their tone. It's not, that's not, that might be a way to practice and experiment with cheep, but it's not the answer.
Speaker 0 00:28:50 But that's their website, right? Yeah. You have to then go through their emails and sift what is value, what is promotional. You could do that, right? Mm-hmm. <affirmative>, or you could just sign up for my free thing and I've done it for you.
Speaker 2 00:29:03 Exactly. Awesome. By the way, so where do people get, where do people get the free thing?
Speaker 0 00:29:07 Okay. I've, I've been plugging it pretty hard, so thank you for being patient. I've got it in the chat. It's, it's called um, jules dan.com/four hour GBT cash campaign. Um, love it. And it's just like a landing page and um, yeah,
Speaker 2 00:29:25 Was written by chat G p t <laugh>. It
Speaker 0 00:29:27 Was, it was surprisingly not written
Speaker 2 00:29:30 By a chat g In fact, the whole course is presented by an AI version of Jules. It looks remarkably like me. Um, no, not true. Uh, so jules dan.com/four hour chat, g PT cash. I'll put in the chat something. We'll, we'll put a link in the show notes. So just, if you're listening to this podcast, stop what you're doing, open whatever device you're on, and click the link and go and download, uh, Jules's, uh, free course. Is it free mini course.
Speaker 0 00:29:54 It's free mini course.
Speaker 2 00:29:55 Great. Free mini course won't cost you anything except your time. And then, so you'll learn how to use chat GP to save that time back. So there you go. Yeah's a win-win, it's
Speaker 0 00:30:03 Called, it's by the way, it's called the four hour g p t cash campaign. So Right. I can teach you how to create a, a campaign and under four hours, but the skill itself obviously takes a bit more than that. But as soon as you learn skill.
Speaker 2 00:30:16 Yeah, yeah. Now here's the other thing. You've gotta have a product to be, and you're gonna have a wave of audience. Yeah. And an audience and a way of accepting money. I see this happen all the time. People in the ClickFunnels Facebook group, they, they chime in and they go, right, I've signed up and I've built my funnel. Where's my money? So, well hang on, dude, what do you, where's your audience? What, you don't even have a product yet and you don't have a checkout plugged in. So you have no way of collecting money. You don't have a Stripe account. Like, come on, get your shit together. So you gotta have a way of accepting money from people. I can't under, I can't overstate this, by the way. 97% of the population are employees, 3% are employers. So the way to collect cash from the 97% is to become one of the 3% and put up a cash register otherwise known as a Stripe account or a merchant account.
Speaker 2 00:31:05 You've gotta get that. Then you've gotta have a product to sell and an audience to sell it too. Otherwise, you can't make any money out of this stuff unless you're doing it for clients. If your clients have product and audience and a way of accepting money, then great, you can use this and you can help them generate more cash and clip the ticket on the way through. Um, do you, so Chachi PT is, is mm-hmm. <affirmative> is written content, right? Mm-hmm. <affirmative>, uh, there's also AI and code and code. Yeah. And code, right? So it's still, it's, it's, it's it's ones and zeros, right? It's it's text based content. There is AI that's producing art. There is a bunch of
Speaker 0 00:31:42 Yes. Dolly.
Speaker 2 00:31:43 Right. And there's a bunch of people using that for social posts now. Right. Jasper is also doing Right. There is, um, I'm curious about video and I know that there are companies working on this, right? I'm curious about video, audio and music. Yeah. Where do you, where do you see AI going in that space?
Speaker 0 00:32:04 Ah, it's, it's interesting, especially around authenticity, right? Who, who made it mm-hmm. <affirmative> and who's, who's a fake mm-hmm. <affirmative> or who's just changing it ever so slightly where it doesn't seem so outrageous, but it's like, it's like animal farm where the pigs start changing the stuff slowly and slowly until they've just gaslighted everyone. Yeah. So that's, that's super interesting. Mm-hmm. <affirmative>. Um, I don't know if that's gonna ha, I've just, I dunno if I've given AI an idea or not <laugh>, but, uh, um,
Speaker 2 00:32:31 Because, because fast forward three years, you could be following someone on social media, seeing their videos, listening to their audio, looking at their social post reading or their content. And it might not be them at all. It might be, it could be, I mean that's the danger with, with this technology, right? Is that you could effectively replicate someone's identity and pass it off, pass them off as being completely authentic. But it's not,
Speaker 0 00:32:55 Or homoe even said it can clone people who don't even exist. So there's like, you can actually do that. Yeah. And it takes all the best performing posts of someone who's controversial and then puts that into a content strategy and then they blow up, but they're not actually all people.
Speaker 2 00:33:11 Wow. I'm totally gonna do that. I am totally gonna do that just to see if, how far I can get away with it. Exactly. Who's, we need to come up with a name of a fake character. That's, that's great. I love it. I'm totally doing Dave the poor man, Dave, the pool guy. There we go. Dave, the pool guy. I'm gonna be Dave the pool guy that's great for the rich and famous. I'm just the poor guy that serves the rich and famous in LA and I'll document my life. Yeah.
Speaker 0 00:33:39 That's my, and while there's an evil side to it, like if you're really smart and you've got skills in marketing, you could just create this fake persona or something and then, you know, help people out in the process. Mm. Um, but you don't have to be their present. You can, anyway, we're going off the tangent there,
Speaker 2 00:33:51 But of course we are. That's my job, <laugh>. So what's the, what's the business model behind, like, as a, as a copywriter or a content strategist or a, you know, like how, because you are about to leave the country and go off on a digital nomad year round the world, right? Yeah. How are you planning on using chat g p t as a freelance digital nomad?
Speaker 0 00:34:14 Uh, I still, I don't see it replacing me writing emails for you because, or other clients because it's like, let's just put it like this. If you've just had a story, right? There's lots of, like yesterday mm-hmm. <affirmative>, there's lots of nuances mm-hmm. <affirmative>, and you've just told me that in the Voxer. Mm-hmm. <affirmative>, if I'm gonna be typing in all these things like, and mentioned this and do this, I've, I, by that time, I've already told it all to do this. I could have just written the email, you know mm-hmm. <affirmative> mm-hmm. <affirmative> and I could have written the way I wanted it. Mm-hmm. <affirmative> do you, so when
Speaker 2 00:34:45 Do you think there's, by the way, I wouldn't give a shit if, um, if you got it at this point. In fact, I would applaud you for getting it at this point, but do you think it's possible where mm-hmm. <affirmative> do you think it's possible where chat G P T could, and I, I'm not saying now, but I'm saying, do you think at some point in the future it's possible that chat g p t sends me a message in Slack saying, Hey dude, it's Jules, I need you to tell me what's been happening in the last seven days. Tell me an interesting story about this. I send the message, audio message back in Slack and an AI reads it and writes the email and you are not there anymore.
Speaker 0 00:35:23 I probably right. I won't probably, but
Speaker 2 00:35:26 I, I'll tell you why that's interesting to me because at that point, I'll tell you why. As a client, it's interesting because at some point you are gonna tap out, right? You're not there yet. But, but at some point you will, you'll have so many clients you'll be like, I, I can't do this anymore. I have to either put my prices up or I have to hire someone. Right? The most valuable thing that you offer, I think to me as a client is your ability to think strategically about what we should do next to add as much value to our audience as possible and convert exactly a percentage of them into paying clients. If you are transcribing my stories and tapping away on the keyboard, that's time that you can't spend thinking and researching and learning and studying how to become a better list manager and rainmaker, right? So
Speaker 0 00:36:18 Exactly
Speaker 2 00:36:19 Right. Yeah,
Speaker 0 00:36:20 Exactly. Yeah. Um,
Speaker 2 00:36:22 So I'm encouraging you to replace yourself as much as possible with chat g p t and figure it out. Um,
Speaker 0 00:36:28 Well you have, you have to refer me to more clients to do that.
Speaker 2 00:36:30 Okay. Well there you go ladies and gentlemen. Go and get the chat. G p t four hour cash campaign caused the free mini cause from Jules, Dan. There's a link in the show notes. Go and click it right now and download it. And then if you want Jules to do some of this for you, just reach out to him. He manages, so when we hired Jules, uh, which we've already spoken about this story, but, uh, one of the things I said on a call was Jules is like, well, this is what I do and blah, blah, blah. And I said, dude, you know what I really want? I want someone to come in and just own the list. Just own the list, right? Because we have so much value in our list. We have a great audience, we've got 10 years of goodwill in the community, great reputation. These people are signing up for our free lead magnets. And we are not giving them, we're not treating them the way that we should be because we don't have anyone here to do it. I used to do it, it's kind of been handed around over the years. We need someone to come in and just take ownership of that. And so that's what Jules does now and he's actually, you're a certified list manager, is that right?
Speaker 0 00:37:27 If that's a thing,
Speaker 2 00:37:28 If that's a thing, right? There's one guy on the planet who teaches how to manage a list and you went down that rabbit hole and studied and learned how to do that and invested in yourself and upskill. Yeah. Love it. Yep. Yep. Um, talk to me a little bit about the digital nomad thing, just so people can get an idea of what's, what, what that's all about and what you're doing. I
Speaker 0 00:37:44 Sure. I gotta wrap up in a few minutes, but Sure. I'll be, I'll be quick. So I actually learned this idea, cause I had my own podcast, um, from a guest who was talking about digital nomadism, if that's a word. Mm-hmm. <affirmative>. Cause I was very curious about it, but I just didn't have, I wasn't sure if it was right for me because it, it sounds lonely, right? Mm-hmm. <affirmative> going to one place and then moving and then there's no stability. Mm-hmm. <affirmative>, and she talked about this community where, um, it's remote workers, entrepreneurs or whatever, and you pay an organization, they're called remote year. There's other companies, but remote years got the most mm-hmm. <affirmative>, uh, reputation and um, good, good, good feedback behind it. Mm-hmm. <affirmative> and you basically pay 'em a month, monthly fee every single month. You start in a new city or you, yeah. So you go to a new city and they give you accommodation, they give you, uh, your own room as well, which is great.
Speaker 0 00:38:38 Um, a shared working space. So then you can work at like, you bring your work basically. Mm-hmm. And you get to have that o office vibes with everyone in your community, but also like space to do your work. Um, you go do your cultural stuff, they pay for your flights and they organize a lot of it. It's kind of like a intrepid tool, but bring your, bring your work, I guess. Mm-hmm. <affirmative> and um, yeah. So you can do that for one month. You can do it for four months or you can do it for 12 and I pick 12 because you know, why not?
Speaker 2 00:39:08 Wow. That's epic. Dude. I'm so, oh man, I can't wait. I'm living vicariously through you right now. I have two kids under the age of six, so I'm not going anywhere right now. I'm not traveling the world like that. So send me lots of photos and videos. Will you?
Speaker 0 00:39:22 Yeah, you can join me on Instagram <laugh>, I'm rebring my Instagram.
Speaker 2 00:39:26 Excellent. Love it. Hey Jules, thanks for hanging out on the agency, Aaron and, uh, helping us understand chat g p t. Good luck with the digital nomad, the remote year thing. Uh, love your work and uh, thanks for being a part of it.
Speaker 0 00:39:36 Oh, no worries. And thanks for having me on. Troy.
Speaker 2 00:39:40 Thanks for listening to the Agency Hour podcast and a massive thanks to Jules. We love everything you're doing here for us at Agency Mavericks, and we're very excited to hear all about the upcoming travels with remote year. Don't forget to subscribe and please share this with anyone who you think may need to hear it. And go and download jules's free Minicourse on chat g p T. Now, are you getting paid to close clients right now? We are guaranteeing you can get paid to close eight new clients in the next 30 days. That's right. If you'd like to chat with our team about how you can get paid to close, click the link beneath this episode. Let's get to work.
